This episode of the Travel Buddy podcast, presented by Switchfly, dives into the intricacies of designing a successful travel rewards program. Host James Houchin, alongside Ashley Martinez, the head of global sales for Switchfly, explores the importance of travel loyalty, the process of engaging customers with a rewards program, and strategies for creating memorable travel experiences. They discuss the value of experiential rewards over material ones, the right timing for brands to incorporate travel benefits, and the role of personalization in enhancing brand loyalty. The conversation also covers the technical and strategic aspects of implementing a travel rewards platform, sharing insights from Switchfly’s approach and success stories in the travel space. From understanding customer needs to leveraging technology like AI for personalized travel suggestions, this episode provides a comprehensive guide to harnessing travel as a powerful tool for fostering customer loyalty and driving revenue.