My guest today is Rob Markey, a partner and director at Bain & Company and the founder of the firm’s Global Customer Strategy and Marketing practice. He is a coauthor of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast.

The topic is his writing Are You Undervaluing Your Customers?

In this episode of Trend Following Radio we discuss:

• Bain & Company partner Rob Markey argues most companies are too focused on earnings at the expense of customers. Instead they should measure and report “customer value” to investors, like Costco, Amex and Humana do, with consistent metrics that allow investors and other stakeholders to judge a company’s true value compared to competitors.

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

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