John McAvoy is currently a professional Ironman and Nike sponsored athlete, however in his former life he was a high-profile armed robber who found redemption through the power of sport.

Having broken both British and World records whilst in prison, John is now forging a new life as an endurance athlete and speaker who is committed to using his story of rehabilitation to help and inspire others to change their lives for the better. His journey from iron bars to Ironman is quite astonishing, and one that is inspiring others to do the same.

In this interview, Sid and I wanted to learn more about his incredible story, the power of role models and creating a legacy.

John's Website: therealmcavoy.com
John's Book: Redemption: From Iron Bars to Ironman

Episode Sponsor:
This episode was sponsored by TRIBEathlon and Britts Superfoods. Use this link, or the referral code ‘tribeathlon’ and you will now get 10% off plus free shipping and a free bag of juices worth £15 with every order, forever! You can also benefit from the 110% 30-day money back guarantee - that means that if you don’t feel better after 30 days, she’ll give you your money back plus an additional 10%. 

This episode was sponsored by The Trusted Team and 4th Discipline