Erin Rufledt is the founder of Luminary Lab, a brand strategy company that helps businesses of all sizes craft compelling stories. She has worked with all types of clients ranging from Fortune 100 companies, global humanitarian organizations and leading nonprofits.

In 2015, Erin traveled the world living in 12 different cities over the course of 12 months and aptly dubbed her adventure the 12 Places Project.

In the interview, we talk about the thrilling and unsettling feeling of life on the road. We also discuss how to navigate life’s big questions.

And she’s from the jump rope capital of the world!

Enjoy!