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How to Deal With the Copycat Gym Down the Street

How to Deal With the Copycat Gym Down the Street

Released Monday, 11th October 2021
Good episode? Give it some love!
How to Deal With the Copycat Gym Down the Street

How to Deal With the Copycat Gym Down the Street

How to Deal With the Copycat Gym Down the Street

How to Deal With the Copycat Gym Down the Street

Monday, 11th October 2021
Good episode? Give it some love!
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What do you do when the gym down the street undercuts you on prices? Or opens a location a hop and skip from your front door? Or steals your best ideas?

Celebrate, says Chris Cooper.  Competition is just an opportunity.

An opportunity to be the A-plus service and get the clients who graduate up to your gym after stagnating with the B-minus service. An opportunity to get the best clients while the lesser competition gets the ones who're out for a discount. An opportunity to differentiate yourself and be better.

Links:

Driven Nutrition
Arbox
Gym Owners United

Timeline:


1:05 – The kind of competition you want.

4:53 – The goldfish scenario.

7:41 – Why you shouldn’t worry about copycats.

9:26 – An opportunity to be different.

10:24 – An opportunity to be the best.

14:16 – Why you need competition.







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