RaceQuip has been producing fire protection and safety gear for the racing community since 1975. Patrick “The Badger” Utt bought the company out of bankruptcy in 2006 and nurtured it back to life. The root of his success? “It’s all about building quality gear and coming in at that price point that that grassroots racer is looking for and being competitive at that.” And while this life saving equipment isn’t always top of mind with his customers, as he bluntly explains to Kevin and Willie, “Safety gear is less expensive than skin grafts.”Learn more about your ad choices. Visit megaphone.fm/adchoices