Two Minute Business Wisdom

A weekly Education, Business and Entrepreneur podcast featuring J Cleveland Payne
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Episodes of Two Minute Business Wisdom

Getting a new business off the ground is hard. Keeping an existing company going is hard. If the company you call your own is not taking care of you as you would like, you should consider going out to get a job working for someone else.
All job seekers know that a typical job description as written is supposed to disqualify as many applicants as possible. All employees also know that 'other duties as assigned' is a back door for abuse through piling on unrelated work as any bo
When you go shopping, ever notice that the prices seldom end in zero? Why do prices end in 5, 7, 88, or 9?
If you are just getting started in business and are unsure of what to focus on as a product or service, find the intersection of these three concepts: what you can do or produce, what people will pay money for, and what you don't mind having to
Want some insight into an industry? Be a customer and get to know a few of the guys' workings from the other side of the counter.
Getting exposure for your work is always great if it comes with tangible pay.
Don't get in the way of your workers getting their work done. If your 'assistance' is more like nagging and meddling, stop it.
Getting off to a great start with a business venture does not necessarily equate to extended success. 
Stress and metal health are issues we all have to live with. Knowing your employees need assistance with this can make you a hero to them. Knowing you need assistance with this will make you a better employer all around.
Diversity and inclusion are not just buzz words or nice statements to post on the company’s website. They require intentional planning and consistent effort to properly implement and maintain.
The sky is honestly the limit, but there may be limits to your earning power based on what you love to sell.
Any person in the organization can be seen as a cog in the wheel of production. even the boss and founder. This is a good thing, as it means you are not beholden to any particular person for the company’s success.
Marketing, advertising, and branding are key to bringing in customers. They are also smoke and mirrors used to make the competition think they are doing better than you probably are.
Unlike fitness and exercise, working hard on single points of failure can quickly fortify business and get in in better shape.
If given a billion years to work with, you could tear down a mountain. But you cannot observe and catalog the culture that lives there while tearing down that mountain.
If you own the shares of publicly traded stocks, take ownership of you right to contribute to how the company is run. Make sure you are reading your company’s reports and turning in your proxy votes.
A Russian saying recited by Gary Vaynerchuk is the inspiration for this week’s lesson, as in the person fitting the bill should get exactly what they asked for if they so insist.
You cannot motivate your employees to care as much about you’re the business as you do. There vested interest do not go past paychecks and benefits unless they own tangible stakes in the company.
The big boys know that the little guys cannot withstand a prolonged legal battle, and can force settlements below value fairly easily. If you think you have a fight, you must be willing to fight for the long haul, and pay the costs necessary to
Be willing to walk away from a deal, especially if it is a change to fix a previously negotiation deal that did you no favors. Never be so desperate for work that you must take on bad deals to survive, or you will always take on bad deals to su
Stop trying to gather freebies. If you want to succeed at a high level of business, pay the entry fees the professional pay to play as they play. This is the way to garner the respect of the moguls you want to call peers.
People generally fear loss more than they appreciate gain. When you know what people fear is the downside of doing a deal with you, you can target people more willing to say yes to your offers.
The key to your eventual achievements of greatness is getting started. From there, it takes patience, perseverance, and faith to keep going as you rack up more wins and milestones.  
A basic lesson that is hard for many to accept is that your target audience is never, ‘Anyone with a pulse and money in their pockets.’
Unless you are in the magic business, you should not be impressed with your ability to mask the processes and successes of your business.
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