What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others.
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Optimal Workshop — Andrew's company
Treejack, OptimalSort, Chalkmark, Questions, Reframer — UX research tools we're talking about
Card Sorting 101 — a guide at Optimal Workshop blog
Card Sorting — a book by Donna Spencer
Tree Testing for Websites — a free book-length guide by Dave O'Brien, inventor of Treejack
Follow Andrew on Twitter: @andrewfantastic, @optimalworkshop
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