How do you structure website content based on user needs? How do you make the most important things easy to find? Our guest today is Chris Huylebroeck, a famous information architect and content strategist. We dive into the four steps of creating a content strategy: figuring out what information is needed (and why), auditing existing materials, structuring content, and presenting it to your audience.

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Show Notes

• Episode 118: Customer Top Tasks with Gerry McGovern
• Content Modelling: A Master Skill — an article by Rachel Lovinger
• Wine, Content, and Domain Models — an article by Michael Andrews
• Tree testing — a Wikipedia article
• Internet Architects — a company where Chris currently works
• Follow Chris on LinkedIn
• Follow Chris on Twitter: @cHuylebroeck

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