In this episode of Uncommon Knowledge, Peter sits down with David Kelley, author of Creative Confidence, professor of Stanford’s Hasso Plattner Institute of Design, and founder of IDEO, one of the world’s most prestigious design firms. Kelley offers a profound perspective on everyone’s innate ability to be creative and the need to encourage the use of creativity in every aspect of today’s society. “The United States is particularly well suited for being innovative,” says Kelley; “when we grew up everyone knew who invented the cotton gin and who invented the telephone, they were our heroes. This will continue to drive us to innovation.”