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Uncommon Thinking
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Episodes of Uncommon Thinking
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In this episode of Uncommon Thinking, from Advertising Week Africa 2023, we join Bonin Bough and Chaucer Barnes to learn about the latest innovations and cultural moments set to transform advertising. They’ll share the most pressing issues faci
In this episode, originally from our AWAdvance digital content series, join Tim Edmundson, Director of Content Marketing & Research at MNTN, as he shares the data behind achieving CTV success. From learning how it fuels inter-campaign synergy,
In this session from Advertising Week Africa, you’ll hear some of the leading minds in creativity, innovation and the next wave of digital monetization as they address the intersection of culture, creativity and community. How do community-driv
In this episode, recorded at Advertising Week LATAM 2022, R/GA’s Global Head of Media and Connections, Ellie Bamford speaks to three positive shifts happening in media right now, and every company’s power and responsibility to act on these chan
In this episode of Uncommon Thinking, recorded at Advertising Week LATAM last fall, legendary founder of WPP and current Executive Chairman of S4 Capital Sir Martin Sorrell comes to Mexico for a live Insider interview to discuss digital adverti
Speaking with 30,000 consumers, world-renowned futurists, academics, authors and experts, we charted the long-term consumer trends shaping the decade. In this episode, recorded at Advertising Week LATAM last fall, you’ll see how transformation
In this episode, recorded at Advertising Week New York last fall, we join the multifaceted Emily Ratajkowski to hear more about how she’s tackling her latest venture: a candid, provocative and timely podcast with Sony Music. Ahead of the show’s
Thank you for listening to Uncommon Thinking. In this final episode for the year, featuring our most popular session from Advertising Week New York 2022, you’ll learn from Target, VICE and renowned actress Tabitha Brown on how brands can genera
Today’s modern TV ecosystem has largely been built in silos as legacy media companies and newer streaming platforms have amassed content, technology and audiences independent of one another. This has worked in favor of a few platforms. Nielsen’
In this episode of Uncommon Thinking, taken from our popular AWAdvance webinar series, we join Tim Edmundson, Director of Content & Research at MNTN, as he puts a magnifying glass on next year’s biggest and potentially unseen challenges. Tim wi
With demand for video at an all time high, how can advertisers strike the right balance between hitting their goals without overwhelming their bandwidth-strapped marketing teams? By getting efficient with video production. Learn all of this and
As the creator economy continues to evolve, the way brands partner with them is developing in exciting ways too. In this special creator-focused panel from Advertising Week New York 2022, three powerhouse creators discuss with Meta how they bui
Authenticity is the key to great content — and you can’t get more authentic than Tinx. What started with a TikTok account that kicked off mid-pandemic is now It’s Me, Tinx, an SXM Media podcast and weekly SiriusXM radio show. In between, Tinx r
This week on Uncommon Thinking, we feature an amazing conversation, recorded last week at Advertising Week New York 2022. Join SNL veteran Kenan Thompson as he discusses the key to the longevity of his three decades plus career and how it has s
In part two of this two-part series, Meta’s Head of Youth Wellbeing Vaishnavi J is joined by Dr. Alfiee Breland-Noble of the AAKOMA Project for an important discussion around how brands can utilize strong partnerships to create a positive exper
In part one of this two-part series, we dive into an important discussion around how Meta has designed policies and built products to ensure young people have positive, age-appropriate experiences while using Meta’s technologies.
This concludes season 3 of Uncommon Thinking, recorded live from the stages of Advertising Week’s global events. Thank you for listening and subscribing. Uncommon Thinking will return with all new content for season 4, with our first episode dr
The UK is known for its creative industries and cultural influence around the world in areas such as music, comedy, television and news. Is the UK really still a cultural powerhouse? The country has long used its soft power to gain influence fo
Do you dread the thought of self-promotion? Worry about what people say or how to celebrate yourself publicly without cringing? Join founder, public speaker, and author Stef Sword-Williams, as she guides you through actionable ways to start sel
In this episode of Uncommon Thinking from AWAPAC 2022, join us as we speak to Adelaide United midfielder Josh Cavallo about his decision to live openly and authentically as a gay man in a sport that traditionally left LGBTQIA+ players not feeli
In this session from Advertising Week New York, marketer, storyteller, and Laugh Out Loud President + COO Thai Randolph is joined by Uniworld Group Chair + COO Monique Nelson for a conversation about the growing economic evolution that is young
Ad-wary consumers and cash-strapped media companies have driven the advertising industry in a new direction. From Red Bull’s famous Stratos event to Michael Bloomberg’s failed Presidential bid, Friction Fatigue weaves a story about consumers de
The world of digital advertising has been predominantly controlled by a few large tech companies, limiting transparency and competition. However, the internet is a lot bigger than these few destinations. As the shifting identity landscape moves
American Express have had a long legacy in music culture. With their multi-year Music Backers program, they expressed the Powerful Backing of their brand ethos to support the music industry at a time they needed it most. Now in a post-COVID wor
There’s been a seismic shift in how consumers engage with entertainment and expectations of creativity in the media, and creativity remains the key competitive advantage for advertising effectiveness. As the world’s fastest-growing creative pla
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