Under the Influence from CBC Radio

A Society and Culture podcast featuring Terry O'Reilly
 1 person rated this podcast
Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the ...

Recent Episodes

This week - just in time for the Oscars - we look at some of the most innovative movie marketing. From advertising an R-rated superhero to marketing a silent horror film with virtually no dialogue, today's movies aren't just breaking records, they're breaking all the rules.
From the Digital Box Set: This week, we look at Game Shows as Marketing. They've been around for almost 80 years and entertain millions, but game shows are also powerful marketing vehicles. We'll trace their history from early radio to their debut on network television and explore their interesting evolution from quiz shows (and quiz show scandals) to the modern game show format. We'll also analy…
From the Digital Box Set: This week, it's my annual look at the brands I envy. They may not be the hippest, or the latest, or even the coolest brands. They could be a product, a service or even a person - but I envy them for a reason. Like a famous toy that was discovered when its inventor was installing a light fixture, a television network that leads the Emmy race every year, a knife that can b…

Who's On This Podcast

Add Creators
Host
114 episodes

What People Are Saying

add a review
broomlad reviewed this podcast on Jun 15th, 2017
"This is a great show that covers the ins and outs of the advertising industry. A lot of behind the scenes info and funny stories. Sometimes a bit repetitive but you'll be hard-pressed to not learn something new every week!"
 

Mentioned In These Lists

There are no lists that include "Under the Influence from CBC Radio". You can add this podcast to a new or existing list.
Podcast Details
Started
Mar 30th, 2017
Latest Episode
Feb 21st, 2019
Release Period
Weekly
No. of Episodes
114
Avg. Episode Length
27 minutes

Podcast Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.