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Under the Influence from CBC Radio

A Society and Culture podcast featuring Terry O'Reilly
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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.


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S6E25 (Archive) - Bookmarks 2017
From the Digital Box Set: This week, it’s our annual Bookmarks episode. The research team at Under the Influence does a lot of reading over the year and finds a lot of great stories - many of which don't fit into our regular season. But that doesn't mean they shouldn't be told. We’ll look at why Sting laughs at the beginning of Roxanne, how the U.S. military learned a lesson in branding when it got soldiers to eat their vegetables and the interesting story behind which car was the first ever to feature…a cup holder. This is an archived episode that aired originally on June 22, 2017.
S6E24 (Archive) - Cannes Creative Advertising Be Effective?
From the Digital Box Set: This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the most revered advertising competition in the world, with 90 countries submitting over 40,000 ads. We’ll analyze the entries and answer the age-old question: do award-winning commercials really sell product? This is an archived episode that aired originally on June 15, 2017.
S6E23 (Archive) - Now Splinter Free: How Marketing Broke Taboos
From the Digital Box Set: This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19th century, which publication was the first ever to print an ad on its front page and how Lysol was originally advertised…as contraception. Some taboos were broken years ago, some more recently than you may realize. This is an archived episode that aired originally on June 8, 2017.


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    Podcast Details
    Mar 30th, 2017
    Latest Episode
    Nov 25th, 2019
    Release Period
    No. of Episodes
    Avg. Episode Length
    27 minutes

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