Under the Influence from CBC Radio

A Society and Culture podcast featuring Terry O'Reilly
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From the Digital Box Set: In this episode, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We'll analyze how restaurants design menus to steer you toward…
From the Digital Box Set: This week, we look at the big-money world of Olympic advertising. From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in the Games - from the marketing milestones to the re…
From the Digital Box Set: In our first episode of Season 3, we explore #1 Brands. We'll look at popular categories and identify the runaway best-selling brands and analyze why they are #1. The best-selling car in Canada has been on top for 15 years…
From the Digital Box Set: Unlike public service announcements or corporate philanthropy, Cause Marketing is when a Not-For-Profit organization teams up with a For-Profit company to further a good cause - but the For-Profit partner makes a profit wh…
This week, it's an encore broadcast of Promise Less, Profit More. Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit…
This week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly creative. We'll break down the lawyer advertising laws that get some firms in trouble, we'll look at the controversial billboard th…
This week, we listen to the innovative ways marketers are using sound around the world. We'll explore how the words of an anthem in South Africa were altered to send a powerful message about abuse, why Romanian radio stations switched over to mono …
This week, we explore the world of distress purchases. Distress purchases are the things we need in life, but quietly resent having to pay for like insurance, car tires, laundry appliances and batteries. But the psychology marketers employ to steer…
This week, we explore the world of Distress Purchases. Distress purchases are the things we need in life, but quietly resent having to pay for like insurance, car tires, laundry appliances and batteries. But the psychology marketers employ to steer…
From the Digital Box Set: It's our last episode of the season. And every year, we turn our annual season finale over to listeners and answer their questions about advertising. We'll discuss the finer details of fine print in TV commercials, the imp…
From the Digital Box Set: This penultimate show of the season features the various lessons I've learned over the course of my 30-year advertising career. From the fact that small brands need big personalities, to the reason committees aren't creati…
This week, we explore the world of Unwitting Endorsers. Sometimes a celebrity is featured in an advertising campaign without his or her knowledge or permission. There's no denying the pull of celebrity, but a brand is a legal property. And if you t…
From the Digital Box Set: This week, we look at how Hollywood has portrayed advertising over the years. Most pilots, lawyers and doctors roll their eyes at the way Hollywood depicts them - and ad people are no exception. From the 1947 movie The Huc…
From the Digital Box Set: This week, we look at Real Time Advertising. For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, advertisers can react in minutes. From answering que…
From the Digital Box Set: This week, we look at Marketing Dead Celebrities. It's become a $2B industry. And the marketing of dead celebrities not only attracts lots of big brands, but a lot of controversy as well. We'll trace the use of dead celebr…
This week - just in time for the Oscars - we look at some of the most innovative movie marketing. From advertising an R-rated superhero to marketing a silent horror film with virtually no dialogue, today's movies aren't just breaking records, they'…
From the Digital Box Set: This week, we look at Game Shows as Marketing. They've been around for almost 80 years and entertain millions, but game shows are also powerful marketing vehicles. We'll trace their history from early radio to their debut …
From the Digital Box Set: This week, it's my annual look at the brands I envy. They may not be the hippest, or the latest, or even the coolest brands. They could be a product, a service or even a person - but I envy them for a reason. Like a famous…
From the Digital Box Set: This week, we explore "Loss Leaders - the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to buy another more profitable product. We'll track th…
This week, we travel back to Season 6 to tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and not one, but two presidenti…
From the Digital Box Set: Along with the most famous marketing blunder of all time - the Edsel - we'll look at what caused Coke to make the mistake of changing their fabled formula, how a company actually went out of business by promising a product…
From the Digital Box Set: This week, it's Tales of Customer Service. We're on the hunt for great companies that went out of their way to treat their customers well. From an amusement park that delivered such superior customer service that other cor…
From the Digital Box Set: In the history of the advertising industry, the full force of persuasion has been put behind many products that turned out to be incredibly unsafe. Even when those products were used exactly as advertised, they created eno…
This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. And our list may even include some of your favourite songs.
From the Digital Box Set: This week, we look at Marketing Stunts. Many brands try to get into the Guinness Book of World Records as a marketing strategy. With that in mind, we'll talk about how an energy drink staged a record-breaking jump from spa…
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Podcast Details
Started
Mar 30th, 2017
Latest Episode
Apr 2nd, 2019
Release Period
Weekly
No. of Episodes
123
Avg. Episode Length
27 minutes

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