Apostrophe Podcast Network
Under the Influence with Terry O'Reilly
9 people rated this podcast
Apostrophe Podcast Network
Under the Influence with Terry O'ReillyEpisodes
Apostrophe Podcast Network
Under the Influence with Terry O'Reilly
9 people rated this podcast
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Episodes of Under the Influence
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Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them.Storekeepers love them. They can make you smile.They ca
Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns. So what are advertisers to do? One solution is Google. What we type i
80% of all advertising is ignored. That’s why some advertisers employ cheeky advertising. It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone. We’ll talk about a fruit company that printed an open lett
Most tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: Billionaire Tourism. The super wealthy get bored easily. That means luxury tour planners dream up extrem
There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s. They’re usually leaders in their catego
Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry. Frontman Max Kerman tells Terry the inventive ways they market their music, the crea
As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular.“Barbie” is breaking box office records. “Air” tells the story of Nike signing Michael Jordan.“Blackberry” explains the spectacular rise and fal
Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowe
This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.Because there is nothing more powerful than a dramatic product demonstration.We’ll talk about
This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very am
Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category.As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer.
This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify
This week, we go one toke over the line and look at the emerging world of cannabis marketing.We start with the question - just how does a plant become illegal?We’ll explore the history of cannabis.We’ll talk about which celebrities have their o
Recently, we recorded a live show at Reid’s Distillery in Toronto. Reid’s is a great gin joint, and the vibe is a cool lounge with vintage tables and seating. There was no stage, so we recorded the podcast on the floor, with the audience seated
This week, we look at copycat brands.Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.You may like Walmart here, but there’s a Wumart in China.You may like North Face apparel, but did you know there
To kick off our 2024 season, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. Kleenex is leaving after nearly 100 years. Skippy Peanut Butter has skipped the country after nearly 90
Happy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more information.
Every once in a while, we drop an interesting show into our feed that we think you’ll like.This week, it’s “Twenty Thousand Hertz” - a show about the world’s most recognizable and interesting sounds.The show’s title comes from the highest frequ
This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touc
This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career. By the way, a few of those books
As you might know by now, the team behind Under The Influence has more podcasts executive produced by Terry. More on the Apostrophe Podcast Network can be found here.One of the podcasts we are very proud of just started its second season with A
This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping ca
This week we look at “Dynamic Duos” - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative direct
This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, w
In case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Executive produced by Terry O', meet the Apostrophe Podcast Company.Apostrophe brings you Backstage at the Vinyl Cafe, Surviving Life with Survivor
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