S3E02 (Archive) - The Psychology of Price

Released Tuesday, 2nd April 2019
Good episode? Give it some love!
Reviews
Lists
From the Digital Box Set: In this episode, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We'll analyze how restaurants design menus to steer you toward the most profitable dishes and how retail stores use psychology to persuade you to spend more. We'll also explore the psychological power of the number "9" - how we're drawn to prices that end in "99 cents." And how we're willing to pay more for products that end in the number 9! Pricing has a lot more to do with psychology than straight math. It's all about marketing and it's an eye-opening story.
This is an encore episode that aired originally on January 10, 2014.

Who's On This Episode

Add Creators
What People Are Saying
This episode hasn't been reviewed yet. You can add a review to show others what you thought.

Mentioned In These Lists

There are no lists that include "S3E02 (Archive) - The Psychology of Price". You can add this episode to a new or existing list.
Rate Episode
Episode Details
Length
26m 52s

Episode Tags