“ everyone is worried about follower ratio, but you following someone is the first step to building a connection. “
Sour Rap ( @sourrap ) was like most children growing up, was excited about something that his parents wouldn't let him enjoy, in his case it was rap. He used to sneak rap videos on MTV and write down the lyrics so he could rap them to himself later. Eventually he would begin writing his own.
Coming from a place like New Jersey, where rap doesn't have a mainstream presence, “helps keep you from getting put into a box and gives the freedom to become your own artist.
He tells us how social media has been key in growing his fan base, spending time in the virtual community and have conversations with others is what keeps people around. If he had to start all over he would double down on reaching out and meeting new people.
“ when you have something going on like a new song or album you need to tell everyone about it and let them know, don't worry if they wont read your DM, its okay that some don’t”
One thing he reminds us about and maybe the most important thing in the podcast is that when you're working on your passion, you'll treat it the same way you do your day job. So if you work hard at work you'll work hard at your music, if you're lazy at work that will show up too.
Sour talks about the value of collaboration. When you have a bunch of people working on the same project it helps because you can be held accountable to do your best work and be pushed to create your best projects. “ Even Kanye has a team of 40 to produce an album “
Be sure to follow Sour Rap with the links below and check out his music.