Final episode of season 1! We're rounding the first season with talking all about social media marketing and how to build a consistent audience!Unlocking Pure Revenue is a sales and marketing leadership series that discusses best practices acro

How Public Relations Can Make or Break Your Marketing Strategy

Jun 9th, 2021 27m 4s

On this episode of Unlocking Pure Revenue, we're talking all about Public Relations and how it can change your demand generation strategy! We're joined by senior director of PR at Walker Sands, Rachel Fukaya. Listen in and learn how to boost yo

Top Sales Prospecting Misconceptions

May 26th, 2021 31m 16s

On this episode of Unlocking Pure Revenue, we're joined by none other than FrontSpin's own VP of Sales, Aaron Browning! We talk all about sales prospecting mishaps, challenges that pop up as a marketer or sales professional, and how to overcome

Walkthrough on Sales Development Best Practices

May 12th, 2021 30m 27s

On this episode, we're talking all about SDRs (sales development) best practices! I'm joined by LeadIQ's SDR Team Lead, Risa Khamsi as she talks all about her journey as an SDR, what it's like to influence revenue, and how she works alongside m

Growth in Sales - from SDR to Sales Leader

Apr 28th, 2021 27m 30s

Ever wanted to know how to grow in your sales career? How can you take steps towards being at the top of the board? On this week's episode, we interview PureB2B Sales Manager Chaz Williams to learn how he went from being an SDR to a Manager in

Creating Lasting Engagement with Content Marketing

Apr 14th, 2021 23m 5s

Today we talk all about actionable content! What does top and middle of funnel content mean? Well, let's find out! We're joined by Tribune Publishing's, Sarah Munley to hear about how she markets her content for her company and her clients! Unl

Women in Sales and Marketing Leadership

Mar 31st, 2021 31m 8s

In honor of Women's History month, we talk all about women in leadership on this episode of Unlocking Pure Revenue! We're joined by SalesAssemby president, Christina Brady, and PureB2B Product Manager Angie Waters. It's a great episode to learn

Personalization in Sales and Marketing

Mar 17th, 2021 26m 55s

This episode we talk all about how to personalize your sales and marketing activities to get the most ROI. Ever felt like the messages and outreach you're creating isn't converting to real conversations? Well, you're not alone. We're joined by

Lead Generation Through Gated Content

Mar 2nd, 2021 23m 56s

Episode two is all gated content! This is somewhat of a controversial topic especially when taking into consideration lead generation best practices. I'm joined by PureB2B President, Chris Rack, and Senior Marketing Manager at Blue Prism, Lisa

How to Make the Most of Sales Operations

Feb 16th, 2021 25m 37s

This episode we're joined by VP of Sales Operations at PureB2B, Eric Choronzy, and CEO of Skaled, Jake Dunlap. Tune in to hear two leaders in the sales and sales operations space talk about best practices, challenges, and recommendations in the

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