Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? In this episode, we speak with  Wendy Lea—CEO, board leader, entrepreneur, investor, mentor and community steward—about how to utilize innovation to spark a larger regional identity that accelerates the speed of innovation in that area. Wendy reveals that storytelling about a community’s distinct culture is instrumental in striking regional, economic transformation. Local government, startups, entrepreneurs, universities, and corporations who celebrate shared opportunities for growth and innovation can  transform their city’s future. For more on how to spark economic vibrancy, check out Wendy’s series of publications, as well as the latest Brookings Report, as discussed in the podcast.For more information, visit our website: https://untoldcontent.com/You can also find us on Instagram: @untoldcontent