Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Tisha Livingston is a pioneer in the field of indoor vertical farming. She is the CEO of Infinite Acres, a global joint venture between Priva, Ocado, and 80 Acres Farms that is transforming the global food supply to create a world of delicious, nutritious, and readily available produce for everyone. Prior to forming Infinite Acres, Tisha was the co-founder and President of 80 Acres Farms, where they grow, operate, sell and distribute the freshest vegetables and herbs delivered to supermarkets and restaurants year round in environmentally controlled, pesticide-free facilities. These two companies have an overwhelmingly positive impact on the environment and food production: they use 97% less water, create more nutrient-dense produce, and aren't dependent on weather—not to mention the social impact of bringing fresh produce to food deserts. Interestingly, she’s learned that communicating all of these benefits can make the audience question if it's too good to be true. So, how do you get audiences to buy-in to an idea that seems larger than life? Tell stories with impacts that resonate with a specific audience.For more information, visit our website: https://untoldcontent.com/You can also find us on Instagram: @untoldcontent