Allen Gannet is the founder and CEO of Trackmaven, a company that works with large brands to help them uncover the meaning, revealed by patterns, in their marketing data. In working with major brands like Microsoft, Marriott, Saks Fifth Avenue, and Home Depot, Gannett noticed a significant pattern: most marketers, event well-known ones, weren’t hitting their goals. While their ad campaigns demonstrated creative thinking, their commercial success often fell short. He asked himself, could there be a method to combining creative and commercial success?
FREE Creative video shared on the show: angusnelson.com/creativity
In This Episode, You'll Discover:
What is the method of creative greats
The power of structure
Why education has actually stifled our creativity
The FOUR Laws to creativity
How "Creative Genius" is a social phenomenon
The importance of timing
Campus Network vs. Facebook
How so many of the greats are copycats
and much more!
Links and Resources Mentioned in This Episode:
Go and BUY your copy now:
The Creative Curve: How to develop the right idea at the right time
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•Honing Your Humanity with New marketing strategies to create brand influence
• Influence Building: Growing your confidence, career, and income
•Future of Work: Managing Millennials
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Have you ever found yourself waiting for a great idea to HIT you?
Ever gotten STUCK because you felt you just didn’t have just the PERFECT idea or plan?
You’ve likely found yourself struggling to muster a creative concept in your life, thinking you’re not like Jobs, Musk, Warhol, Mozart, or Rhianna… as such, you may have, as a result, thought less of yourself - disqualifying yourself from forward progress and the next step towards this thing in your head defined as “success”.
What if I told you it simply isn’t true?
What if you actually have the capacity for great ideas? What if you are capable of conceptualizing that THING you so desperately want to dream up?!
Today, I want to help connect you to your inner creative, base on the book “Creative Curve - how to create the right idea and the right time”… and at the end of this show, you’ll get an exclusive link to download a very special video by our guest. He recorded a brief tutorial just for this audience about how to jumpstart your creative process. So stay through to the end to get that link!
Earlier this year, I was speaking at an MGM Resorts event in Las Vegas and met Allen Gannett. Coincidently, one of his PR people had sent me an early copy of his book, The Creative Curve, and like the great networking that I am - knowing that Allen was going to be there, I had already begun reading it… so, of course, we already had stuff to talk about.
Later, after I had devoured his book, Allen and I jumped on a call and discuss. And, in my focus to make sure his side of the conversation sounded great, my microphone sounded horrible… so we’re going to do this show a little differently. More of a journalistic style if you will…