Allen Gannet is the founder and CEO of Trackmaven, a company that works with large brands to help them uncover the meaning, revealed by patterns, in their marketing data. In working with major brands like Microsoft, Marriott, Saks Fifth Avenue, and Home Depot, Gannett noticed a significant pattern: most marketers, event well-known ones, weren’t hitting their goals. While their ad campaigns demonstrated creative thinking, their commercial success often fell short. He asked himself, could there be a method to combining creative and commercial success?
FREE Creative video shared on the show: angusnelson.com/creativity
The Creative Curve: How to develop the right idea at the right time
Topics include:
•Honing Your Humanity with New marketing strategies to create brand influence
• Influence Building: Growing your confidence, career, and income
•Future of Work: Managing Millennials
CLICK HERE FOR MORE INFORMATION
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