Interview begins: 6:33

Debrief: 46:48

Geoff Atkinson is the founder and CEO of Huckabuy.

Huckabuy’s Software improves your search results, drives more organic traffic, and makes your website faster.

Their software creates Google’s Perfect World on your website to queue up the perfect conversation with Search Bots and grow your organic traffic.

Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock. At Overstock, he developed expertise in SEO and managed everything from pricing algorithms to content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named on Advertising Age’s “Top 40 Under 40” list.

We discuss:

• Time at Overstock 8:35
• From Ski to SEO 10:55
• Learning SEO 12:36
• SEO past to present changes 15:29
• SEO in the Ecommerce world 18:14
• Huckabuy 26:26
• Huckabuy subscriptions 32:39
• Demographics 34:44
• Measuring success 37:46
• Pricing 40:06
• Bootstrapped 42:48

Huckabuy was founded in 2015 and based in Park City, Utah.

Learn more about Huckabuy: https://passiv.com/ 

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This episode of upside is sponsored by Ethos Wealth Management. Managing wealth with an eye toward the future demands vigilance and skill in today’s global economy. Over the years, Ethos Wealth Management has worked with clients and their other professional advisors – including attorneys and accountants – to create comprehensive wealth management plans designed to make the best use of their wealth today and help ensure its endurance for future generations.

They can do the same for you. 

Visit upside.fm/ethos to learn more.

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