In this episode of the Used Car Dealer podcast Zach interviews marketer and podcaster Jason Harris out of Canada. Jason discusses how used car dealers can brand themselves, social media mistakes, "Why buy from us", and the customer buying process. Some of the questions asked include:
Q1) 2020 was a roller coaster of a year for dealers, talk to me about what you observed from your lens in Canada and how dealers adapted since the pandemic?
Q2) What are you seeing in 2021 in terms of digital marketing mistakes from dealers?
Q3) You brand yourself with the color orange and have a very unique style for your social media presence. How should used car dealers think about building their brand and standing out from the competition?
Q4) Why is the “Why buy from us” so important for a dealership?
Q5) What are some common social media mistakes you see dealers make? (and steps to avoid)
Q6) Talk to me about generic autoresponders and why that’s not efficient?
Q7) What are your predictions for 2021 for the auto industry?
Q8) What are your 3 best nuggets (advice) for a small to mid-size dealer (whether Canada or US-based) running lean (inventory, staff) during these times?
Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast