Drew is CEO @ Upp Technologies

Upp is the only Connected Retail Performance platform in the market that automates your Google Shopping and Performance Max management through a data-led approach powered by cutting-edge AI and Machine Learning technology. Our customers include brands and retailers such as Charles Tyrwhitt, Nordgreen, Poundshop.com, Equus, Bombinate, Ridgemont and Nkuku.

In this episode, Ben and Drew chat about how Upp Technologies uses a data-led approach with market-leading AI and Machine Learning technology to truly disrupt the space, and the most important things to consider as an E-Commerce brand in the market today.