My guest this week is Sina Barham, founder of Prima Access Computing.Show NotesGuestSina Bahram, Founder and President of Prime Access ComputingHostHost: Doug SchumacherWebsite: Arrovox.com/VoiceMarketingTwitter: @MemeRunnerPrime Access Computi

Writing for Voice and Audio

Apr 9th, 2019 8m 9s

9 points, including navigation vs content, adding pauses for impact, and varying sentence length.

Content Ideation for Voice

Mar 19th, 2019 12m 45s

A 7 stage process for voice content ideation1. Goals and objectives2. Method of evaluation3. Resource inventory4. Personas5. Needs segmentation grid6. Concepting7. Editorial calendarCreditsWriter/Producer: Doug Schumacherwww.dougschumacher.comw

Working with Voice Actors

Feb 14th, 2019 41m 33s

An interview with David Ciccarelli, CEO of Voices.com, where we discuss ways to get the right voice for your brand, tips for getting better results from your voice sessions, and how technology is changing the voiceover industry.

How listenable is synthetic speech?

Sep 19th, 2018 22m 28s

When is the right time and the wrong time to use synthetic speech in a voice experience? In this episode we listen to synthetic voices reading 6 types of voice script content, and see how various content types compare.

Voice App Naming

Aug 30th, 2018 19m 26s

The name you choose for any product or company is the most important branding decision you'll make. In this podcast episode, we look at a number of critical considerations, including legal, platform and branding issues.

VoiceCasting. Where Voice Apps Meet Podcasting. With Jenny Wall, CMO of Gimlet Media.

Aug 21st, 2018 34m 27s

This episode explores the close relationship between podcasting and voice apps. Guest on this episode is Jenny Wall, Chief Marketing Officer at podcasting network Gimlet Media.Episode pagehttp://arrovox.com/2018/08/21/ep05-voicecasting-where-vo

Voice Opportunities in Content Marketing, with Robert Rose

Aug 9th, 2018 33m 58s

This episode assesses the close relationship between the voice app industry and the content marketing industry. And the resulting potential demand for voice solutions from content marketers. Special guest is Robert Rose, Chief Strategy Officer

Case Study: Campbell's Kitchen Alexa Skill, with Will Hall, CCO at Rain Agency

Aug 2nd, 2018 24m 11s

Campbell's Kitchen is one of the first major brand Alexa Skills. In this episode, we talk to Will Hall, Chief Creative Officer at the Rain Agency. Will was pivotal in the development of this voice app, and we're going to discuss a number of rel

Synthetic Voice Personality Parameters

Jul 31st, 2018 12m 54s

Listen as we delve into the voice personality parameters you can use to shape synthetic voices. A goal of this process is to achieve a voice with personality traits that will be most persuasive with your users or target audience.We'll use an ex

The Wiggins Voice Personality Model

Jul 31st, 2018 14m 17s

In this episode we look at how Stanford professor of Communications and voice personality researcher Clifford Nass employed the personality model developed by psychologist Jerry Wiggins to guide voice designers in developing more persuasive voi

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