The XR Association is a non-profit 501(c)(6) trade association with members including Facebook/Oculus, Google, Microsoft, Sony, & HTC. They're focused on general awareness and education, lobbying Congress on XR policy issues, and promoting research and best practices. On September 20th, 2020, they released results from an industry survey covering 'A New Reality in Immersive Technology' within Healthcare, Education, Job Training, Retail, Manufacturing, and Public Safety.