For this episode of Wag The Dog FM I reached out to Steve Lubetkin, also known as @PodcastSteve on Twitter.

We talk about a new book – The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional – which he co-authored with Donna Papacosta of Trafalgar Communications, host of the popular “Trafcom News Podcast”.

Their book focuses on the business aspects of producing audio programs for the Web and that’s exactly what we’ll be covering in this episode.

More about the authors and their book:

The authors are Donna Papacosta of Trafalgar Communications, host of the popular “Trafcom News Podcast” and an internationally known trainer and seminar leader; and Steve “@PodcastSteve” Lubetkin, founder of Professional Podcasts, one of the first podcast production companies and now a division of The Lubetkin Media Companies LLC, an award-winning producer of business and organisational podcasts, with more than three quarters of a million downloads.

Unlike other podcasting books that delve into the mechanics of creating a podcast, The Business of Podcasting describes the business side of podcasting: how to position clients’ expertise through podcasting, the best business models, how to find clients, contracts, legal reviews, and much more.

Links for this podcast:

• Donna Papcost and Steve Lubetkin’s book: The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional (Amazon Kindle Edition)
• The book’s website.
• Donna’s Trafcom News Podcast
• Steve’s Blog and Podcast

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