Your CRM system is key to managing your customer relationships and providing the customer experience to help you stand out among your competitors. While most organizations may use some form of CRM system, the adoption rate is low. Most CRM systems are either over-engineered, making them difficult to use and maintain, or under-engineered with data quality issues, a roadblock to CRM system adoption.

In today's episode, we have our guest Seamus Ruiz-Earle, who discusses the core reasons for the low adoption of CRM systems among sales teams. He also discusses how to evaluate a CRM and the nuances of selecting a CRM for specific industries considering their unique business processes. Finally, he provides insights into why data integrity, security, and migration issues are essential to consider while selecting and creating standard operating procedures around CRM processes to avoid significant dollar expenses because of data corruption and integrity issues.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.