Demand planning is a double-edged sword, and it's tough to predict. Demand planning requires you to plan enough and then be nimble and agile while tweaking the demand as the market condition changes. Most companies take an algorithmic approach to their demand planning, resulting in wasting critical resources. The agile approach is especially relevant to SMBs as they may not have as many resources as their bigger counterparts.

In today's episode, we have our guest, Dyci Sfregola, who discusses why companies should spend less time worrying about forecasting accuracy and more on execution. She also describes how demand planning differs from sales and operations planning. Finally, she has had time to discuss several KPIs that are meaningful and important for various industries.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.