William “Duce” Branch serves as the assistant professor of Preaching and Bible at Southeastern Baptist Theological Seminary. He’s also a rapper, a preacher and was part of a church planting team. At the time, church planting wasn’t on his radar, but he was encouraged by a friend to consider planting a church that was welcoming to hip-hop — something he hadn’t experienced yet. In this episode, he talks about the difference between church planting then and now, contextualization, fame and engaging with social media.

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