Often times, many people are hesitant to scale their business either because they think they can’t do it, or because they believe that the way to scale is to become a software company or a digital course company, for example. But the change starts with a change in mindset, and if the founder isn’t willing to grow, then how can the company grow? Frank Bria, book author and founder of High-Ticket Programs, joins WTR today. In this episode, we will be discussing three major roles that you need to “fire yourself” from, and how you could benefit from hiring team members to take over in order to drive a bigger version of your company.

Ingenious tactics to accumulate wealth, for people who see things differently.

Frank Bria

Book author and founder of High-Ticket Programs, a consulting firm that helps business scale.

Website

https://frankbria.com

LinkedIn URL

https://linkedin.com/in/frankbria

Facebook URL

https://facebook.com/7figuresexpert

NOTES:

• [00:27] Kevin: Today I'm joined by our expert guest Frank Bria. You will learn how you can scale your business even if you think you can't and especially if you have a service business. You will also learn how you can turn your business into an asset, the steps it'll take to be able to operate your business without you there, and the personal transformation journey you'll have
• [01:28] If you wouldn't mind sharing with our listeners about where you came from and what inspired you to do what you do today
• [01:47] Frank: I started out my businesses in tech and in finance and developed a bit of expertise, so it was just natural to have a consulting practice and it took me all over the globe
• [03:07] I knew I had to begin transforming what I built
• [04:06] Kevin: Why don't we start talking about the scaling of your business and transforming it through that to an asset
• [04:13] Frank: So the theoretical definition of scale is that when you get a new customer that you don't have to spend any more time (that's perfect scale)[04:31] Not everyone reaches perfect scale, but that's what we're going for
• [04:37] The thing you have to do is to remove yourself from the process ("fire yourself")[05:00] If you think about where you are involved in your business, there's probably 3 major areas that right now you're taking the roll and you have a hard time seeing someone else doing it[05:11] Sales and marketing[05:30] How do I generate leads and how do I close them without me?
• [05:34] Customer delivery[07:02] You have to find a problem and solve it (narrowing it down)
• [08:53] You want to hire an intrapreneur (same desire to build but they're willing to do it in your vision and structure and not for themselves)

1. [10:50] Intellectual property (the hardest thing to move off)

• [11:42] These three things are so important because if I'm going to come in and buy your business, those are the three systems I'm going to be looking for
• [15:10] In terms of the e-myth, the core message is that there's a difference between someone who runs a business and someone who is a practitioner and a lot of times service businesses start with practitioners who want to start businesses[15:22] The overall flow of the e-myth start with you have to decide which of those two things you want to be (if you...