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007 Business Case for Podcasting

007 Business Case for Podcasting

Released Tuesday, 11th September 2018
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007 Business Case for Podcasting

007 Business Case for Podcasting

007 Business Case for Podcasting

007 Business Case for Podcasting

Tuesday, 11th September 2018
Good episode? Give it some love!
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On this episode, we are going to be discussing a topic near and dear to my heart, and a little bit meta, podcasting for Small Business; more specifically, the business case for podcasting. And, more importantly, why should you start a podcast for your business? And, to do that, I’m letting the cat out of the bag here with my co-author of our forthcoming book, Podcasting for Small Business, Steve Orr.

(If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/007 for clickable links and the full show notes and transcript of this cast.)

If you'd like to discuss this episode, Business Case for Podcasting, please click here to leave a comment down below (this jumps you to the bottom of the post), or contact us.In this Cast | Business Case for PodcastingRay Sidney-Smith, Host

Steve Orr is the founder of Steve Orr Media, which helps clients create and produce podcasts, as well as become more effective speakers. He has worked with a variety of small and large clients, including self-employed professionals, neighborhood business improvement districts, and Fidelity Investments.

Steve launched his consulting business after an award-winning broadcasting career. As a business news anchor and feature reporter, his stories for the MarketWatch Radio Network were heard regularly on some of the country’s biggest news stations.

Steve has interviewed hundreds of people over the years, including CEOs, celebrities, athletes, and public officials. Ella Fitzgerald, Mickey Mantle, and then Israeli U.N. Ambassador Benjamin Netanyahu were among his most memorable.

In Steve’s free time, he writes screenplays and radio plays (and voices the characters). He’s also a big fan of comedy improv.Show Notes | Business Case for PodcastingResources we mention, including links to them will be provided here. Please listen to the episode for context.

Dr. Robert Passikoff, Brand Keys

Lou Kastelic, JD, MBA, Jordan-Crandus, PA

Sign up to learn about when Steve and I launch our book, Podcasting for Small Business.

How to Value a PodcastBest Tool of the Week | Business Case for PodcastingPodcast Advertising Resource: WhyPodcastsRaw Text Transcript | Business Case for PodcastingRaw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases.

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0:00Welcome to web and beyond cast were small business comes to learn about marketing and managing on the web and beyond with your host re Sydney Smith. Hello there small business owners, entrepreneurs and community Welcome to season one, Episode Seven it's double oh seven Episode 007 of web and beyond cast I'm racing Smith on this show we are going to be discussing a topic near and dear to my heart and a little bit meta podcasting for small business and more importantly, why you should start a podcast for your business or at least get into the podcast game you could do more than just launched a podcast and to do that I'm letting the cat out of the bag here a little bit with my co author of our forthcoming book podcasting for small business. Steve or Steve is the founder of Steve or media which helps clients create and produce podcasts as well as become more effective speakers. He has worked with a variety of small and large clients, including self employed

1:00professionals, neighborhood Business Improvement districts or what are called bids and Fidelity Investments. Steve launched his consulting business after an award winning broadcasting career as a business news anchor and feature. Reporter his stories for the Market Watch Radio Network were heard regularly on some of the country's biggest news stations. Steve has interviewed hundreds of people over the years, including CEOs, celebrities, athletes and public officials and Steve's free time.

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From The Podcast

Web and BeyondCast, the Small Business Digital Marketing and Productivity Technology Show

Web and BeyondCast is a podcast show where we discuss and guide Small Business on the ins and outs of marketing and managing on the Web, Mobile, Social Media and beyond. Hosted by Digital Marketing Strategist and Google Small Business Advisor for Productivity Ray Sidney-Smith, the show covers all things related digital marketing and productivity, along with other technology (including the occasional reminder about cybersecurity), for Small Business.About Ray Sidney-SmithI thought it might be a good idea to tell you a little bit about myself since we’ll be spending so much time together. I’m a small business productivity technology and management consultant, owner of W3 Consulting (a training consultancy for small businesses learning about marketing and managing on the Web) as well as a director of our subsidiary W3C Web Services (https://web.w3cinc.com). Web Services provides managed WordPress hosting, VPS hosting, domain name registration, Microsoft 365 and Google Workspace licenses, and more. Also, I’m the author of "SoLoMo Success: Social, Local & Mobile Small Business Marketing Strategy Explained," published in 2014 and should have the 2nd edition (under a new title) out in the very near future.Let’s see what else would you like to know about me... I am the Google Small Business Advisor for Productivity so I’m happy to explain to small businesses the power and veracity of using Google products to be able to run their entire business this includes Google Workspace ( http://getgooglework.space - formerly G Suite which was formerly known as Google Apps for Work), which encompasses many products and extends to third-party partners and services that can be used within the Google ecosystem. Finally, I’m an Evernote Certified Consultant and Evernote Regional Leader for North America. (Evernote is a powerful note-taking software. It’s the backbone of my personal and business productivity.)As you might be able to tell, I’m a huge productivity nerd. So if you’d like to learn more about my productivity, you can always jump out to my personal "omnifeed" at https://twominuterule.com.All Show Notes will be available with links to items we’ll cover here in the podcast, along with a text transcript so you can read and search the contents of the shows. Each episode is numbered (so this episode is 001 as its the first episode) and you can find it by going to webandbeyondcast.com forward-slash and the number of the episode.What’s Web and BeyondCast all about?Web and BeyondCast is an exploration of how to strategically, economically and effectively market and manage as a Small Business in spite of the changing nature of technology. You’re not a big business with an IT department, a marketing department, a legal department and so on. You need to be nimble and flexible and judicious with your time, money and other resources.We will be covering a wide variety of topics that are important to Small Business Management… and because so much of small business is marketing, it will have a slight bent toward that area of your business. However I do want to cover topics as varied as human resources and legal and regulatory issues, taxes and finances and many other topics that are important to small business owners with guest experts.Getting in Touch!So that’s what you can expect from Web and BeyondCast and I again want to invite you to visit WebandBeyondCast.com and comment on any episode page if you have questions about a specific topic.I also host a weekly livestream show, Web and Beyond Live (https://webandbeyondlive.com), which is more timely, news-focused discussion about digital marketing for Small Business.Starting a small business is a journey and starting this podcast is a journey for me as well. I’m looking forward to join you on your journey to sma...

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