Web and BeyondCast, the Small Business Digital Marketing and Productivity Technology Show

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https://www.youtube.com/watch?v=dsidognv2bM President Removed From Social Media Platforms, CARES Act...Act 2, and More - Web and Beyond Live - January 11, 2021 Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. All the platforms that have banned or restricted Trump so far - Axios EXPLAINER: Can social media companies boot Trump? Yes How Trump is Losing his Social Media Platforms - The New York Times Parler is down, making Trump's search for online outlet even tougher - CBS News Terminating Service for 8Chan Social media app Parler goes dark as Amazon, Apple and Google pull support - YouTube Summary of the Consolidated Appropriations Act, 2021 | National Credit Union Administration Elon Musk launches SpaceX Starlink internet in the UK - Business InsiderJoin Web and Beyond Community!
https://www.youtube.com/watch?v=am6yWXWy9QA SquareSpace Member Areas, YouTube Shorts, and Facebook Marketing Strategy Discussed – Web and Beyond Live – December 7, 2020 Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you’d like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. Fed chair Jerome Powell: Many small businesses remain at risk of going out of business this winter – YouTube Black Friday hits record $9B in US consumer spending | Fox Business Walmart scraps shipping minimum for subscription service in move to take on Amazon – CNN WhatsApp is expanding fast and catching up with WeChat | Fortune Squarespace adds paywalls to help online businesses monetize Building YouTube Shorts, a new way to watch & create on YouTube MeWe Stories are Here! – Lady L’s Designs + 7 Steps to an Effective Facebook Marketing Strategy | Sprout Social Join Web and Beyond Community!
https://www.youtube.com/watch?v=am6yWXWy9QA SquareSpace Member Areas, YouTube Shorts, and Facebook Marketing Strategy Discussed - Web and Beyond Live - December 7, 2020 Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. Fed chair Jerome Powell: Many small businesses remain at risk of going out of business this winter - YouTubeBlack Friday hits record $9B in US consumer spending | Fox BusinessWalmart scraps shipping minimum for subscription service in move to take on Amazon - CNNWhatsApp is expanding fast and catching up with WeChat | FortuneSquarespace adds paywalls to help online businesses monetizeBuilding YouTube Shorts, a new way to watch & create on YouTubeMeWe Stories are Here! – Lady L's Designs +7 Steps to an Effective Facebook Marketing Strategy | Sprout SocialJoin Web and Beyond Community!
https://www.youtube.com/watch?v=am6yWXWy9QA All the Stories! (From Snapchat Stories to Twitter Fleets) - Web and Beyond Live - November 23, 2020 Now that every major social network has a Stories format, plus Google has launched Web Stories for WordPress, I spent this Web and Beyond Live describing the differences among the various Stories formats. Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. The world’s largest retailer believes shopping has changed forever: Morning Brief Apple Reduces App Store Commissions to 15% for Small Businesses Starting Next Year - MacStories Apple Podcasts launches new embeddable web players for shows and episodes - 9to5Mac Small Business: Owning the Future - The New York Times Join Web and Beyond Community! Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Raymond Sidney-Smith 0:09 Hello, everybody, and welcome to web and beyond live. This is November 23 2020. I'm Ray Sidney-Smith, President of W three consulting and managing director of WCC web services, which provides affordable WordPress, hosting, as well as web hosting and domain name registration services for small business. My goal each week is to come to you and talk about digital marketing and productivity technologies that help you market and manage on the web, mobile, social media and beyond. And today, what I'd like to do is I'd like to cover some just quick news. And then jump into a topic that I've been getting a lot of questions about, and that are stories, the whole format of stories, kind of how stories work, and so on, and so forth. So I wanted to just talk a little bit about the particulars of stories, and how that can be useful to you in your business, and kind of some productivity tips for being able to create stories faster and better, especially especially as I start to think about stories more myself in my own business. So let's talk about some of the news, I wanted to cover just a quick few items that I think are going to be important to you going into the next few months. One is that Yahoo Finance recently put out, and they had a video where they were talking about the fact that Walmart put out their recent third quarter earnings results. And they noted something very important in the report, they talked about how resilient consumers have remained throughout this particular season, related to the pandemic and responding to the pandemic. Now, Walmart has made tremendous inroads in terms of making sure that they were amping up their walmart.com digital presence. And so their digital retail experience is, is just really blown up for them. They've also worked on making sure that their their in store systems are matched up with their curbside delivery functions. So I'm sorry, curbside pickup functions. So you're capable of doing more curbside pickup, and just kind of streamlining those operations. And it's really interesting, because the CEO was making a note, in essence, to say that they're not changing,
https://www.youtube.com/watch?v=dI_38GRvBuA How to Find Your “Perfect Fit” Franchise with Franchise Coach Faizun Kamal Our first interview with franchise coach Faizun Kamal in "Is a Franchise Right for You? What Can You Learn From Franchising? With Faizun Kamal" (Episode 014) discussed how to determine if franchise entrepreneurship is good for you or others you are meeting with. In this interview, we discuss Faizun's six-step process she describes in her book, The Right Franchise for You, for choosing the best franchise when you're looking to start your own small business. (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast | How to Find Your “Perfect Fit” Franchise with Franchise Coach Faizun Kamal Ray Sidney-Smith, Host Faizun Kamal, Franchise ConsultantCEO of The Franchise Pros Faizun Kamal is a franchise coach, nationally renowned public speaker and career strategist. As CEO of The Franchise Pros in partnership with The Franchise Consulting Company, Faizun coaches people nationwide on making the transition from employee to entrepreneur. She provides guidance to embrace chaos, fear, insecurity and uncertainty as doorways of opportunity to help individuals find their “perfect fit” business based on an assessment of their personal, lifestyle and income goals. She guides clients to move beyond career burnout to build a sustainable career that they love! Faizun’s drive to make a difference stems from her own personal experience as a corporate refugee. In 2015, after almost a decade in the corporate world, she was laid off. Instead of immediately jumping back into another job, Faizun began a deeply introspective journey to intentionally redesign her career, and her life. Through the world of franchising, she discovered a way to live a life of purpose, passion and profit! Her experiences as a former Fortune 15 Executive with 18+ years of experience in corporate, multinational, nonprofit & entrepreneurial settings on three continents have made her an inspirational speaker to audiences worldwide. Faizun’s relatablity and authenticity has led her to grow an engaged following of thousands on social media. The Tory Burch Foundation named Faizun as “A Woman to Watch”. She has been featured extensively on Forbes, The Huffington Post and The Washington Business Journal, among many others. Faizun received her BA in Women’s Studies and Environmental Studies from Mount Holyoke College. She holds a Master’s degree in Public Policy and a Master’s in Business Administration from the Johns Hopkins University. She is also a graduate of Stanford University’s acclaimed Social Entrepreneurship Program. Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. For listeners of this show, listen to the episode and reach out to Faizun via email for the really generous offer she's made during the interview! The Right Franchise for You: Escape the 9 to 5, Generate Wealth, & Live Life on Your Terms by Faizun Kamal You can follow Faizun Kamal on Social: On LinkedIn:   https://www.linkedin.com/in/faizunkamal/ On Twitter:       https://twitter.com/faizun_kamal On Facebook: https://www.facebook.com/faizunkamalFRANCHISE/ Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Voiceover Artist 0:00 Welcome to web and beyond cast, where small business comes to learn about marketing and managing on the web and beyond with your host gray Sidney-Smith
https://www.youtube.com/watch?v=PqbA8j0vmxY New Web Analytics Tools from Microsoft and Cloudflare Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. This week, among other news, Ray covers the new Web analytics tools from Microsoft and Cloudflare. (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. Call for Testing the Widgets Screen in Gutenberg 9.1 – Make WordPress Core  WP Bakery WordPress Vulnerability Affects Millions of Sites  WordPress Update Fiasco  A New Way to Publish Your Blog Posts Simultaneously as Twitter Threads – The WordPress.com Blog  WordPress can now turn blog posts into tweetstorms automatically | TechCrunch  Web Stories for WordPress - Download the free WordPress plugin  Facebook to charge for WhatsApp Business services  Facebook & Instagram Drop Support For WordPress Embeds  Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images | Social Media Today  Google Podcasts Manager shows you search impressions and clicks from Google Search  Google Podcasts Manager  Frequently Asked Questions - Amazon Music for Artists  Windows 10 update removes Adobe Flash Player for good - CNET  Cloudflare Announces Free Web Analytics - Even for Non-Customers - Search Engine Journal  Cloudflare Launches Automatic Platform Optimization for WordPress – WordPress Tavern  Clarity Dashboard  Microsoft's Digital Marketing Center for search and social management adds features, opens beta  Social media - Digital Marketing Center  Meet the next generation of Google Analytics - Analytics Help  Discover the Next Generation of Google Analytics : Google  Google Assistant gets custom shortcuts for directly interacting with third-party Android apps - The Verge  Apple supposedly building a search engine to rival Google Search | Financial Times  Get 2021 health coverage. Health Insurance Marketplace| HealthCare.gov  Everything You Need to Vote - Vote.org  Events – W3 Consulting Join us in Web and Beyond Community Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Raymond Sidney-Smith 0:04 Hi there, everybody, and welcome to web and beyond live for November 2 2020. I'm Ray Sidney-Smith. And I am president of W three consulting as well as managing director of WCC web services, which provides affordable WordPress and web hosting along with domain registration services and other web related services for small business. And so I welcome everybody here to web and beyond live, where I come to you each week to talk about digital marketing and productivity, and other technology news that I want to share with you that's related to your small business. And today we have an action packed show. As you know, the last three weeks or so, I have been covering cybersecurity topics, which are not the sexiest topics of all, but I tried to do my best to help guide folks through really a fairly important topic in National Cybersecurity Awareness Month. And so with that out of the way, we are now going to make our way back to our normal digital marketing and productivity and technology news that I cover each week. And so this week, I have lots to cover,
https://www.youtube.com/watch?v=q0WM6YdFr7A When you start a business cybersecurity is not usually top-of-mind. However, have you considered how good digital security practices can be a business’s competitive edge?    If not, listen in on this episode! W3 Consulting’s President/CEO Ray Sidney-Smith, in honor of National Cybersecurity Awareness Month (October), had the pleasure of bringing to the show Vince Crisler, CEO of Dark Cubed (https://darkcubed.com), a cybersecurity expert with more than 20 years of Information Technology and Cybersecurity leadership in government and private sector roles.   (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Vince Crisler, CEO of Dark Cubed, a cybersecurity expert with more than 20 years of Information Technology and Cybersecurity leadership in government and private sector roles. Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. Cybersecurity for Small Business - Resources Library ( https://w3cinc.com/resources/cybersecurity-for-small-business-resources-library/ ) TwoFactorAuth.org ( https://twofactorauth.org/ ) DarkCubed ( https://darkcubed.com ) Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Raymond Sidney-Smith 0:06 Welcome, everybody to web and beyond live for this October 26 2020. I'm Marie Sidney-Smith, President of W three consulting and managing director of WCC web services, which provides affordable web hosting and managed WordPress hosting and domain registration services and all that fun stuff for small business. And so I'm so excited to have you all here for this edition. As you all know, it is National Cybersecurity Awareness Month. And these past few weeks, I have been going through and talking to folks and explaining things all around cybersecurity, so that you can all stay more cyber resilient. And today, I am just really excited. We're gonna we're gonna cover all kinds of fun things about how to really use cybersecurity as a function for being more cyber resilient, but really using it as a business competitive advantage. Many of us don't think about cybersecurity from that perspective. It's all fear based, response based, reactionary stuff. And what I really want to do today is really talk about this from a more proactive perspective, and really thinking about this as a pro, as opposed to how to mitigate risk and reaction. And to do that today, I have with me, Vince Crisler, he is the CEO of dark cubed. It is a SaaS tool, and he's going to explain it more, I cannot possibly do it justice. But Vince himself is a cybersecurity expert with more than 20 years of information technology and cybersecurity leadership in government and private sector roles. And so with that, I'm going to bring Vince on ivens How's it going? Vince Crisler 1:41 Great. Ray, how are you? Raymond Sidney-Smith 1:42 Good, good. So I cannot possibly do your CV justice. Can you tell us a little bit about yourself and, and and what brought you to this point of being the proprietor but also the the brain genius behind dark cubed? Well, thank you for that. You know, I like this, this focus of this overlap of small business and cybersecurity, and I've always been very entrepreneurial, started my first company in high school doing some web design. And I remember getting hired to do this web design for this company in New Jersey. And so as a high schooler driving to New Jersey t...
https://youtu.be/E1q56iTRT9Q Keeping Business Owners and Staff Safe Online with Attorney and Cybersecurity Expert Michael Gips While today there’s a great deal of focus on what cyber-attacks can do to Small Business, there is equally as much business owners can do to protect themselves. Moreover, keeping your business, your personal and your employees’ safe online can also be good for business, too! To discuss good cybersecurity practices for Small Business, W3 Consulting’s Ray Sidney-Smith was joined by attorney and cybersecurity expert Michael Gips. Michael brings 12 years of experience advising Chief Security Officers (CSO) in his role as founder of the CSO Roundtable/CSO Center for Leadership & Development. He helps businesses and organizations manage their online and offline security practices. They discussed how training, especially in our current state of on-again-off-again working remotely, and savvy business practices can alleviate the headaches of feeling vulnerable and insecure. As October is National Cybersecurity Awareness Month (NCAM), W3 Consulting has joined as a Champion on behalf of NCAM’s sponsors, National Cyber Security Alliance (NCSA) and Cybersecurity & Infrastructure Security Agency (CISA), to bring timely information to Small Business about how to protect themselves technologically online and offline. (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective.  To see the prior weeks' videos, visit https://www.youtube.com/playlist?list=PLwbHNIcsaJ-jX25DQpjGkRkCqZZGmCYbQ. Come with your Small Business digital marketing and related questions! For future Web and Beyond Live streams, use https://w3cinc.com/webandbeyondlive to find the latest, upcoming event! Subscribe to W3 Consulting to get notified of new videos and livestreams: https://w.w3cinc.com/subscribe-youtube For more content from W3 Consulting, check out our podcast: https://webandbeyondcast.com Follow W3 Consulting on LinkedIn: https://www.linkedin.com/company/w3consulting  Follow W3 Consulting on Twitter: https://www.twitter.com/w3consulting Like W3 Consulting on Facebook: https://www.facebook.com/w3consultinginc Follow W3 Consulting on Instagram: https://www.instagram.com/w3consulting In this Cast Ray Sidney-Smith, Host Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. GIPS InsightsBusiness internet security products & services | Avast BusinessMcAfee Total Protection 2020 | Antivirus softwareBitdefender Business and Enterprise CyberSecurity SolutionsNorton 360 with LifeLock | Cyber safety for PC, Mac, Android & iOSGlobal Insights in Professional Security Podcast Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More asdf
https://www.youtube.com/watch?v=UVc6FWjSWHI Cyber-Resilience for Small Business: An Overview of the NIST Cybersecurity Framework Listen/watch to learn the five parts of the NIST (National Institute of Standards and Technology) Cybersecurity Framework from President/CEO of W3 Consulting Ray Sidney-Smith. You’ll walk away with a good understanding of the cybersecurity framework and practices and tools you can use immediately to work safer on and off the Web. Now more than ever, Small Business is under attack. From the COVID-19 pandemic to global digitalization to hackers finding easy targets of Small Business owners, their families and their employees working at the store, office, or at home. As October is National Cybersecurity Awareness Month (NCAM), W3 Consulting has joined as a Champion on behalf of NCAM’s sponsors, National Cyber Security Alliance (NCSA) and Cybersecurity & Infrastructure Security Agency (CISA), to bring timely information to Small Business about how to protect themselves technologically online and offline. (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective.  To see the prior weeks' videos, visit https://www.youtube.com/playlist?list=PLwbHNIcsaJ-jX25DQpjGkRkCqZZGmCYbQ. Come with your Small Business digital marketing and related questions! For future Web and Beyond Live streams, use https://w3cinc.com/webandbeyondlive to find the latest, upcoming event! Subscribe to W3 Consulting to get notified of new videos and livestreams: https://w.w3cinc.com/subscribe-youtube For more content from W3 Consulting, check out our podcast: https://webandbeyondcast.com Follow W3 Consulting on LinkedIn: https://www.linkedin.com/company/w3consulting  Follow W3 Consulting on Twitter: https://www.twitter.com/w3consulting Like W3 Consulting on Facebook: https://www.facebook.com/w3consultinginc Follow W3 Consulting on Instagram: https://www.instagram.com/w3consulting In this Cast Ray Sidney-Smith, Host Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. Small Business Cybersecurity Corner | NIST  Official pfSense Hardware, Appliances, and Security Gateways  Results on google.com | Spyse  PortaPow – Data security and charging accessories  Expert In-Depth Research of Safety & Security Products - SafeHome.org  CreditSignal (Dun & Bradstreet Business Credit Reporting) “Small Business Cyber-Resilience: The Basics of Cybersecurity for Small Business” - Slides “Small Business Cyber-Resilience: The Basics of Cybersecurity for Small Business” - Slides and Recording Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Raymond Sidney-Smith 0:03Welcome, everybody to web and beyond live for this edition, which is for October 12 2020. I'm Ray Sidney-Smith, President of W three consulting and managing director of WCC web services. With that being the case, I'm going to be talking today about cybersecurity, because it is National Cybersecurity Awareness Month. And what I wanted to do was to spend this and actually the next two weeks, with special guests, covering some things that you should be paying atte...
On today’s episode, we are going to be talking about franchising and how it fits into the economic development landscape. Franchising is a form of small business ownership that doesn’t get a lot of attention by economic development agencies around the States and I think it could use a bit of love. So, hopefully this will spark some conversations in the community. As well, we will discuss what it takes to start a franchise, some tips for picking the right franchise for you and your local community, and what are some of the most exciting franchises to invest in if you wanted to start a business. (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Faizun Kamal, Franchise Consultant CEO of The Franchise Pros Faizun Kamal is a nationally renowned public speaker and career strategist. As CEO of The Franchise Pros in partnership with The Franchise Consulting Company, Faizun coaches people nationwide on making the transition from employee to entrepreneur. She provides guidance to embrace chaos, fear, insecurity and uncertainty as doorways of opportunity to help individuals find their “perfect fit” business based on an assessment of their personal, lifestyle and income goals. She guides clients to move beyond career burnout to build a sustainable career that they love! Faizun’s drive to make a difference stems from her own personal experience as a corporate refugee. In 2015, after almost a decade in the corporate world, she was laid off. Instead of immediately jumping back into another job, Faizun began a deeply introspective journey to intentionally redesign her career, and her life. Through the world of franchising, she discovered a way to live a life of purpose, passion and profit! Her experiences as a former Fortune 15 Executive with 18+ years of experience in corporate, multinational, nonprofit & entrepreneurial settings on three continents have made her an inspirational speaker to audiences worldwide. Faizun’s relatablity and authenticity has led her to grow an engaged following of thousands on social media. The Tory Burch Foundation named Faizun as “A Woman to Watch”. She has been featured extensively on Forbes, The Huffington Post and The Washington Business Journal, among many others. Faizun received her BA in Women’s Studies and Environmental Studies from Mount Holyoke College. She holds a Master’s degree in Public Policy and a Master’s in Business Administration from the Johns Hopkins University. She is also a graduate of Stanford University’s acclaimed Social Entrepreneurship Program. Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. The Client Questionnaire (CQ) - Use password: franchisenow The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber The Right Franchise for You: Escape the 9 to 5, Generate Wealth, & Live Life on Your Terms by Faizun Kamal Follow Faizun Kamal on Social: On LinkedIn:   https://www.linkedin.com/in/faizunkamal/ On Twitter:       https://twitter.com/faizun_kamal On Facebook: https://www.facebook.com/faizunkamalFRANCHISE/ Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Voiceover Artist 0:00 Welcome to web and beyond cast, where small business comes to learn about marketing and managing on the web and beyond with your host gray Sidney-Smith. Welcome to web and beyond cast where small business comes to learn about...
Each month, I cover the latest in G Suite and Google on a larger scale, and what changes affect Small Business. What's New at Google, July 2020 Edition, my main topic I explore is how Google is integrating social features in Google My Business, after I cover all the updates to G Suite and changes among Google products and services that affect you. Enjoy!  (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Show Notes | Google Is Integrating Social Features in Google My Business Resources we mention, including links to them will be provided here. Please listen to the episode for context. G Suite Updates Blog: Dark theme now available for Docs, Sheets, and Slides on Android G Suite Updates Blog: Dark theme now available for Google Chat on Android and iOS G Suite Updates Blog: Coming soon: manage Google Chat and classic Hangouts chat settings from one place in the Admin console G Suite Updates Blog: Use Gmail alongside other iOS apps with iPad Multitasking G Suite Updates Blog: New Trash feature in Google Contacts G Suite Updates Blog: Set the default meeting length for Google Calendar events in your domain G Suite Updates Blog: Better visualize shorter meetings in Google Calendar G Suite Updates Blog: Automatically see shared calendars associated with a Google Group when you join it G Suite Updates Blog: Full color support and more updates to printing on Google Calendar G Suite Updates Blog: Simplify management of company-owned iOS devices with new Apple Business Manager integration G Suite Updates Blog: Improved Google Calendar event creation on the web G Suite Updates Blog: Google Docs mobile improvements: link previews and Smart Compose G Suite Updates Blog: Ring groups in Google Voice now generally available Our focus on helpful devices: Google acquires North Bringing free retail listings to Google Search Want to share your passion with the world? Get Keen Google Disables Important Google Photos Backup Feature How 9 major Google My Business updates in 2020 can help you rebound Google’s latest R&D project is Shoploop, a mobile video shopping platform | TechCrunch The Most Subscribed YouTube Channels | Digital Trends YouTube rolls out new children’s privacy practices: What you need to know Google Cloud Claims Another Win With Box Partnership Google Cloud details Confidential Computing 'breakthrough' - 9to5Google Google's Remote Work Policy Has 9 Great Tips You Should Definitely Steal Today | Inc.com  Raw Text Transcript | Google Is Integrating Social Features in Google My Business Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Raymond Sidney-Smith 0:07Hello, business owners entrepreneurs. Welcome to web and beyond cast, I am Raisa D. Smith and I'm the president of W three consulting. And I'm very excited to be back on the wagon with web and beyond cast our podcast for W three consulting. And as some of you may know, I was doing kind of a seasonal thing with the podcast. Now I'm going to be going to a weekly show. And so I'm looking forward to putting out weekly episodes, where I'll be doing solo shows, I'll be doing interviews, some roundtables, and otherwise. And so let's get started. As some of you may know, I am the Google Small Business advisor for productivity. And what that means is, is that I work with the Google Small Business team out of Mountain View, to educate small businesses about the power of productivity using G Suite and the various pieces.
Hello there, Small Business owners, entrepreneurs, and community! Welcome to Episode 12, of Web and BeyondCast. This episode is part of our new Business Startup Series on Web and BeyondCast, where we’ll discuss issues specifically related to small business startup and management issues. To do that, I’ll be bringing on startup experts from around the world to discuss issues that are pertinent to startup entrepreneurs. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/012 for clickable links and the full show notes and transcript of this cast.) As an SBDC consultant, I hear clients ask the question all the time, do I really need a business plan? And, the answer is always the same: yes. But, many resist for all kinds of reasons. They don't understand what a business plan is and how it's constructed, they're concerned it's going to take too much time (instead of simply getting started on it), and they believe it's a do-it-and-done document you never look at again. All of these things couldn't be further from the truth, albeit a business plan will take the time it takes to assemble. Thankfully, there are SBDCs and experts, like my guest today, who can demystify and help you with building your startup business plan! If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Robin Suomi, MBA, is an experienced small business expert and founder of Startup to Growth, LLC.  Working with clients remotely through video meeting platforms, she helps clients answer their technical business planning questions. She also encourages them to dig deeper, dream bigger, and works with them to create their Success Steps!  Check out the website for ongoing How to Start a Business and Business Plan Boot Camp workshops and seminars, as well as 1-1 small business coaching and group coaching, including QuickStart Mastermind and Growth Mastermind groups. Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. NAICS Code Search Tool Best Tool of the Week Enloop Runner-Up: SBA Business Plan tool Honorable Mentions: Bplans Liveplan Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Unknown 0:00Welcome to web and beyond cast where small business comes to learn about marketing and managing on the web and beyond with your host Ray Sydney Smith. Hello there small business owners, entrepreneurs and community. Welcome to weapon beyond cast. This episode is part of a new and hopefully ongoing series called Business Startup series which will publish about every five to 10 episodes on web and beyond cast. And this is where we'll discuss issues specifically related to small business startup and management issues. Today on this show, we are going to be talking about and really answering the question Do I really need a business plan? It's a question that I get all the time and I'm sure that my guest today on the show gets quite often as well. I have on the show and I'm pleased to have on the show my colleague and friend Robin Sumi owner and founder of startup to growth, LLC, a small business coaching, mentoring and educational firm. I know Robin, originally from her time as executive director of Loudon Small Business Development Unknown 1:00center where she spent over nine years helping thousands of small businesses through seminars one on one counseling and business planning classes. She's also been an adjunct professor at Northern Virginia Community College teaching entrepreneurship and small business management and Introduction to Business courses.
Welcome to Season 1, Episode 011, of Web and BeyondCast, "GDPR for Small Business." (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/011 for clickable links and the full show notes and transcript of this cast.) According to Verizon’s 2018 Data Breach Investigations Report, “58% of malware attack victims are categorized as small businesses.” And, in the 2017 Cybercrime Report by Cybersecurity Ventures, they note that “cybercrime damages will cost the world $6 trillion annually by 2021.” It’s with this general risk in mind that the European Union started the process of updating its already-existing Data Protection Directive from 1995, and enacted the General Data Protection Regulation. Or, as some of you might have heard it as its acronym, GDPR. I’ll call it GDPR for the rest of this episode. I’ve gotten many questions about this topic, so in today’s episode, I’m going to do a deep-dive into: What is GDPR? Who Does GDPR Apply to? What Are the Key Provisions of GDPR for Small Business? What Actions Should You Take To Be and Stay GDPR-Compliant? Disclaimer: None of this should be taken as legal advice. I’m trying to give an explanation of a highly complex, evolving extraterritorial law, and additional laws, and if you have specific questions about your situation and the laws that impact your business, you should seek licensed legal counsel in your jurisdiction. If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast | GDPR for Small Business Ray Sidney-Smith, Host Show Notes | GDPR for Small Business Resources we mention, including links to them will be provided here. Please listen to the episode for context. Key Terminology: Subject - a living, natural person (so corporate/business entities, governments or anything other than a living human being don’t count under GDPR) Personal Data - any data that can identify a subject directly or indirectly, so some common forms of Personal Data are a living person’s name, address, phone number, date of birth, and tax identification number. But, it encompasses any data that fits this category. Anonymous data does not apply. Personal Sensitive Data, or Sensitive Personal Data - a class of Personal Data, that should be subjected to a higher level of protection, includes “data consisting of racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data, data concerning health or data concerning a natural person's sex life or sexual orientation.” Data Controller - a person or entity “which...determines the purposes and means of the processing of personal data” Data Processor - a person or entity which processes personal data on behalf of a Data Controller Key Provisions: Data security versus Data Privacy - chain link fence versus a 10’ solid brick wall. GDPR applies to customers and employees of your business. Right to Consent ...for the data you collect about your customers and employees. This includes access to that data. Right of Access ...to the data about you. Right to Portability ...exportable and in a useable format. Right to “Rectification” ...fix inaccurate data or request data not be used any longer. Right to Erasure ...aka right to be forgotten ...erasure of subject’s data upon request. All of these aforementioned requests from data subjects are to be responded within 30 days and you cannot charge them for it--it must be free-of-charge. Right to be Informed ...in the event of a data breach, that “is likely to result in a high risk to the rights and freedoms of natural persons, the controller shall communicate the personal data breach to the data subject without undue delay.” (Source)
Welcome to Season 1, Episode 010, of Web and BeyondCast. On this cast, we will be discussing marketing video production--what it takes to get the marketing videos you need for your business created. And, to do that, I've brought in my go-to expert on video production, Sharon Sobel of Picture This Video. We are going to learn about what questions you should ask when starting a video project, who you're hiring, and what platforms you should use to get the word out there about your videos once they're made...and much more. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/010 for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. In this Cast Ray Sidney-Smith, Host Sharon Sobel, of Picture This Video, has been producing video projects for business clients for over 15 years.  Having evolved from tape to DVD, to online delivery, her experience and varied skills help you rest assured you are getting someone knowledgeable and experienced in all facets of production, so she’s able to work with you to produce something within your budget, and that meets your marketing video needs.   Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. PictureThis Video - Sharon Sobel - Web and BeyondCast - Episode 010 - Marketing Video Production PowerPoint presentation for listeners to download Mobile Video Tripods (on Amazon) Lavalier microphone for smartphones/tablets (available as single or double microphone version)   Videographer - camera work and possibly primary audio (make sure they know) Video Editor - may also be your videographer if they have the skill sets; takes the raw video and your script and edits it to the final video Video Producer - liaison between client and other video professionals roles executing the project   Microsoft Word, Google Docs or LibreOffice Writer   YouTube Vimeo YouTube Live Facebook Live Periscope / Twitter Instagram (15 seconds of video at a time in Stories; ~60 seconds for posts) Instagram’s IGTV (vertical only; one-hour time limit)   Best Tool of the Week (Ray) Ripl (Sharon) RockNRoller Cart   Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Voiceover Artists 0:00 Welcome to web and beyond cast were small business comes to learn about marketing and managing on the web and beyond with your host Ray Sidney-Smith. Ray Sidney-Smith 0:11 Hello there small business owners, entrepreneurs and community Welcome to Episode 10 of Web and BeyondCast. I'm Ray Sidney-Smith and we are going to be talking today about video marketing in kind of a different way than we typically do. We're going to flip it on its head and actually talk about video marketing from the production side, we're going to talk about how to actually get the fundamentals of production getting video prepared for how do you plan out a video, how do you do scripting? How do you get this shooting right for video footage and using some of the tools for getting the video prepared. And when you need to hire a professional. I mean, so many times, there comes a point where you decide, okay, I'm going to do video, I'm going to make video part of my business marketing strategy. And then it doesn't happen, it doesn't materialize. And that's when maybe a professional needs to be brought in. And that's why today I have brought on the show with me, Sharon Sobel. She is the owner of picture this video and has been producing video projects for bu...
This is the first episode of our new monthly series, The State of Small Business Technology, September 2018 Edition. During the last week of each month, I’m dedicating a whole episode to news and happenings in small business technologies. This will lend heavily on the side of Web, Mobile and Social Media marketing content for Small Business, but I’ll also touch on other small business management technologies, such as IT and cybersecurity, as well economic development news and more, when appropriate. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/009 for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. Next week, I have a great conversation with Sharon Sobel of Picture This Video, a video production expert, to talk about video marketing and production for Small Business. This is going to be a great rundown for you to understand how to actually get the videos made that are so popular on the Web, Mobile and Social Media today. I can’t wait to hear back from you on this topic once you get a chance to listen to it. In this Cast Ray Sidney-Smith, Host Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. Facebook and Instagram News Facebook Blueprint courses Learn How to Master Marketing on Instagram with These Blueprint Elearning Courses Making Digital Skills More Accessible to Everyone | Facebook Newsroom Facebook Will Now Allow Pages to Join Facebook Groups | Social Media Today Instagram's Testing an Option to Add Hashtags Without Having to Include Them in the Caption | Social Media Today Instagram Adds Private Polls to Direct Messages | Social Media Today What's New at Google, September 2018 Edition Google is revamping search on its 20th anniversary - here are the most exciting new features G Suite Updates Blog: New G Suite adoption and productivity insights tool launching in Beta G Suite Updates Blog: Real-time presence in Microsoft Office to become available October 17th Google Home Hub might cost $149 according to a report - 9to5Google Podcasting for Small Business (sign up via this link for notifications for my forthcoming book with Steve Orr of Steve Orr Media!) Google Podcasts adds support for Chromecast - 9to5Google YouTube will soon start showing vertical video ads - 9to5Google Google retiring 'Gmail Offline' Chrome app - 9to5Google Google unsurprisingly killing Inbox by Gmail next year - 9to5Google Google Announces That its Data Studio Tool is Now Available to All Users | Social Media Today Other News and Resources [2018 Update] The Best Time to Post on Facebook, Instagram, Twitter and LinkedIn. | Falcon.io 5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday | Social Media Today  and Be a neighborhood champion - Shop Small® - American Express (Black Friday is November 23, 2018; Small Business Saturday, November 24, 2018; Cyber Monday, November 26, 2018; and, Giving Tuesday, November 27, 2018) Meet the new Wave The 16 Best Video Editing Apps You Must Use In 2018 Amazon Woos Small Sellers Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Voiceover Artist 0:00 Welcome to web and beyond cast where small business comes to learn about marketing and managing on the web and beyond with your host Ray Sidney-Smith.   Ray Sidney-Smith 0:15 Hello their small business owners entrepreneurs economic development agents and community Welcome to season one episode 9009 of weapon beyond ...
Branding 101 for Small Business Welcome to Season 1, Episode 8, Branding 101 for Small Business, of Web and BeyondCast. What is Branding? Why Should Small Business owners care? That's the goal of this episode. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/008 for clickable links and the full show notes and transcript of this cast.) To help answer this question, I have with me today, Reggie Holmes, the owner and Creative Director at Enthuse Creative, a branding and design studio based in the Washington DC metropolitan area. Enthuse Creative specializes in brand strategy, design and management for services-oriented startups, small businesses and professional organizations. Reggie brings 9+ years of strategic thinking and creative talent to the plate for his clients, developing award-winning visual solutions for print and digital media. If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or feel free to contact me here about any other questions or comments. So, Reggie, tell us what brought you to branding, strategy and design? What attracted you to this profession? I have always been interested in design, ever since I was a young child. I can remember when I used to design logos and apparel for fictional sports franchises. I have a Fine Arts degree and I appreciate fine art disciplines like drawing and painting, but I am most drawn to commercial art, lines, shapes and how they work with type and text to communicate concepts and ideas. This was solidified for me during a computer graphics class my senior year in high school. I like that design is more geared toward communication than expression. It affects our everyday lives in so many ways, from signage and advertising to almost everything we read each day on paper or screens. What is branding? How should Small Business approach the concept in terms of practicality for their business? Ergo, why should they care? Your brand is in many respects your business’ most valuable asset. Branding is the cumulative entities, identities, expressions and extensions - all the “touchpoints” that make up that brand. It is all the elements inherent to your business or organization that help distinguish it from anything else. Branding can be thought of in terms of addition (+) and multiplication (x) You are adding individual elements but they will have multiplied effect as they reinforce your brand identity and message across the many platforms/media channels that we have available to us today. Studies show that the average consumer is exposed to up to 10,000 brand messages a day. And as marketers are presented with more and more channels to reach their customers, that number is growing rapidly. Source: “Why Your Customers’ Attention is the Scarcest Resource in 2017” What are the components of a Small Business Brand? Visual Elements (logo, colors, marketing collateral, website, app, signage, retail/point-of-sale) Verbal Elements (tagline, web copy, voicemail/phone greeting, customer service) Tangible v. Intangible (tone, online tech support or phone number, price or no-price) --- Promise/Proposition (identify what brand represents, values, goals) Promote (highlight and reinforce positive qualities) Position (identity strengths/ target audience/demographic/differentiate) Provide (information/context) For the solo entrepreneur, you yourself are the brand, especially early in the beginning while you build. There ought to be harmony and not a disconnection between what you project personally and what your business projects. Everything will create a story that is uniquely yours, language, characters and narrative, therefore it must all be connected and congruous. How can a startup business owner with little to no budget start out branding so that when they are ready to, say, hire you,
On this episode, we are going to be discussing a topic near and dear to my heart, and a little bit meta, podcasting for Small Business; more specifically, the business case for podcasting. And, more importantly, why should you start a podcast for your business? And, to do that, I’m letting the cat out of the bag here with my co-author of our forthcoming book, Podcasting for Small Business, Steve Orr. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/007 for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, Business Case for Podcasting, please click here to leave a comment down below (this jumps you to the bottom of the post), or contact us. In this Cast | Business Case for Podcasting Ray Sidney-Smith, Host Steve Orr is the founder of Steve Orr Media, which helps clients create and produce podcasts, as well as become more effective speakers. He has worked with a variety of small and large clients, including self-employed professionals, neighborhood business improvement districts, and Fidelity Investments. Steve launched his consulting business after an award-winning broadcasting career. As a business news anchor and feature reporter, his stories for the MarketWatch Radio Network were heard regularly on some of the country’s biggest news stations. Steve has interviewed hundreds of people over the years, including CEOs, celebrities, athletes, and public officials. Ella Fitzgerald, Mickey Mantle, and then Israeli U.N. Ambassador Benjamin Netanyahu were among his most memorable. In Steve’s free time, he writes screenplays and radio plays (and voices the characters). He’s also a big fan of comedy improv. Show Notes | Business Case for Podcasting Resources we mention, including links to them will be provided here. Please listen to the episode for context. Dr. Robert Passikoff, Brand Keys Lou Kastelic, JD, MBA, Jordan-Crandus, PA Sign up to learn about when Steve and I launch our book, Podcasting for Small Business. How to Value a Podcast Best Tool of the Week | Business Case for Podcasting Podcast Advertising Resource: WhyPodcasts Raw Text Transcript | Business Case for Podcasting Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More 0:00 Welcome to web and beyond cast were small business comes to learn about marketing and managing on the web and beyond with your host re Sydney Smith. Hello there small business owners, entrepreneurs and community Welcome to season one, Episode Seven it's double oh seven Episode 007 of web and beyond cast I'm racing Smith on this show we are going to be discussing a topic near and dear to my heart and a little bit meta podcasting for small business and more importantly, why you should start a podcast for your business or at least get into the podcast game you could do more than just launched a podcast and to do that I'm letting the cat out of the bag here a little bit with my co author of our forthcoming book podcasting for small business. Steve or Steve is the founder of Steve or media which helps clients create and produce podcasts as well as become more effective speakers. He has worked with a variety of small and large clients, including self employed 1:00 professionals, neighborhood Business Improvement districts or what are called bids and Fidelity Investments. Steve launched his consulting business after an award winning broadcasting career as a business news anchor and feature. Reporter his stories for the Market Watch Radio Network were heard regularly on some of the country's biggest news stations. Steve has interviewed hundreds of people over the years, including CEOs, celebrities, athletes and public officials and Steve's free time.
Welcome to Season 1, Episode 6, Search Engine Optimization, of Web and BeyondCast. We have an exciting season in store for you, so I hope you enjoy the time we'll be spending together. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/006 for clickable links and the full show notes and transcript of this cast.) This is just the beginning of Web and BeyondCast, but you have reached the end of our initial series, How to Build a Website. If you haven’t yet listened to the first four episodes on How to Build a Website, I highly recommend that you hop back to the Episode 002 in the podcast feed (which is part 1 in the series) and give those a listen. In this episode, I’m going solo here to explain to you the importance of making your site friendly and accessible to Search Engines (namely Google), so that you can get human eyes on your fledgling Small Business website. I’m going to cover general Search Engine Optimization techniques, then touch on some of the important concepts you need to understand so that you are able to work on Local, Mobile and Social Search Engine Optimization yourself and/or with your Web designer/developer as you near launch of your website. If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post). In this Cast | Search Engine Optimization Ray Sidney-Smith Show Notes | Search Engine Optimization Resources we mention, including links to them will be provided here. Please listen to the episode for context. Webinars on SEO Google Search Engine Optimization Starter Guide Check AdSense banned domains: http://bannedcheck.com/ Google Analytics Google Search Engine Console Google My Business Local Listing Ninja Yext BrightLocal Getting Google Reviews (and Responding to Google Reviews) Yelp Google Mobile Readiness and Test My Site Open Graph Test BONUS: Small Business SEO Checklist  Additional Resources SEO & Marketing Tactics to Rank Outside Your Local Area | Webinar WPSSO Schema JSON-LD Markup – Structured Data, Rich Snippet, Google Rich Cards, Pinterest Rich Pins | WordPress.org WP SEO Structured Data Schema | WordPress.org Best WordPress Schema Plugin | WP SEO Structured Data Schema Pro How to Use B2B SEO to Generate High-Quality Leads 10 Tips to Get More Local Customers from AdWords & Facebook Ads Testing the WordLift Artificial Intelligence SEO Plugin | Elegant Themes Blog 💬1 - 🥇 The SEO Tool For Leaders | Create a FREE account now The essential small business website checklist | Econsultancy A Simple SEO Checklist for Small Business Websites - ESPRESSO.digital Small Business Website Checklist: What You Need Lined Up Before Going Live The Small Business SEO Checklist | SEO Mark Keeping up with SEO in 2018: What you should focus on How To Optimize For Facebook Graph Search: SEO Meets Social Graph Search Optimization: The New SEO and What it Means - Adweek Is Your Facebook Graph Search Plan Ready? | HuffPost 7 Key Ways to Optimize Facebook Fan Page SEO (along with Mozinar ... Facebook Graph Search https://www.oncrawl.com/oncrawl-seo-thoughts/what-you-need-to-know-about-open-graph/ https://yoast.com/advanced-technical-seo-social-image-ogimage-tags/ https://opengraphcheck.com/ Raw Text Transcript | Search Engine Optimization Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Voiceover Artists 0:00 Welcome to web and beyond cast where of small business comes to learn about marketing and managing on the web. And beyond. With your host Ray Sidney-Smith. Ray Sidney-Smith 0:11 Hello, their small business owners, entrepreneurs and economic development agents. Welcome to
How to Build a Website, Part 4 -- WordPress Design & Development On this episode, we discuss my favorite website publishing platform for Small Business, WordPress. And, to do that, I had the pleasure of having on Web and BeyondCast with me WordPress developer Rene Morozowich, and Kevin W. Hoffman, WordPress Engineer at WordImpress, both of which I met through WordPress Pittsburgh. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/005 for clickable links and the full show notes and transcript of this cast.) Questions we discussed on this episode: What is WordPress? Why would a Small Business owner use WordPress over another CMS or website builder, or straight code? What is a WordPress theme? What are theme frameworks? What should business owners know about themes? How do you choose the best theme for your business? What is a WordPress plugin? What WordPress plugins do you typically recommend, in general, for business owners to have on their website? What’re your favorites for specific functionality? Why? What are some pitfalls business owners experience when using WordPress plugins? If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or contact us. In this Cast | WordPress Design & Development Ray Sidney-Smith, Host Rene Morozowich Rene Morozowich is a freelance WordPress developer based in Pittsburgh, PA. A techie at heart, her passion lies in the database and code, but she loves the creativity and execution of the whole website lifecycle -- from planning to launch. She works with designers to craft amazing sites for entrepreneurs, small businesses and non-profits. Rene is also a part of the Pittsburgh WordPress community and enjoys learning and talking about all things WordPress. Kevin W. Hoffman Kevin W. Hoffman is a WordPress Engineer at WordImpress where he is part of the team behind plugins such as Give and WP Business Reviews. He is an active volunteer and speaker in the WordPress community where he co-organizes WordCamp Pittsburgh. Show Notes | WordPress Design & Development Resources we mention, including links to them will be provided here. Please listen to the episode for context. Genesis Theme Framework Roots Sage Starter Theme Divi Theme Builder Beaver Builder WooThemes / WooCommerce / Storefront Theme (eCommerce / physical commerce) ThemeForest Codex (WordPress Manual) on Child Themes How to Create a WordPress Child Theme Cascading Style Sheets WordPress Pittsburgh Meetup UpdraftPlus (Backup Plugin) Wordfence (Security Plugin) Yoast SEO (Search Engine Optimization Plugin) MonsterInsights (Google Analytics Plugin) Google My Business Google Search Console Digital eCommerce - Easy Digital Downloads Nonprofit eCommerce - Give Audit Logging - WP Security Audit Log WP Business Reviews (Business Review Plugin) Mailchimp Email Newsletter Plugin Ninja Forms Plugin Jetpack Plugin MemberPress Membership Site Plugin WP Site Care WP Buffs Raw Text Transcript | WordPress Design & Development Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Voiceover Artists 0:00 Welcome to web and beyond cast were small business comes to learn about marketing and managing on the web and beyond with your hosts Tracy Smith Hello their Ray Sidney-Smith 0:10 small business owners and entrepreneurs and economic development agents. Welcome to Episode 005 Episode Five which is part of our five part series of web and beyond cast. I'm Ray Sydney Smith and I am joined here today with Rene Marissa which who is a freelance WordPress developer based in pittsburgh pa a techie at heart.
How to Build a Website, Part 3: Using the Squarespace Website Builder Welcome, Small Business owners, entrepreneurs and community, to episode 004, which is part three in our five-part series for the Web and BeyondCast launch, on how to build a website for business. I'm Ray Sidney-Smith and so far, I’ve chatted with with experts on the principles of good website design and development, and getting your content together for your website launch. On today’s show, I have a panel of Web experts for building a website completely using a website builder called Squarespace. Let’s see what Squarespace is all about and if they’re the right choice for your business website. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/004 for clickable links and the full show notes and transcript of this cast.) If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or contact us. In this Cast Ray Sidney-Smith, Host Kerstin Martin Originally from Germany, our first Squarespace expert panel member is Kerstin Martin, who has lived in four countries and travelled around the globe before settling down in the beautiful seaside town of Bellingham, WA. Her professional background in the airline, technology, finance and education industries eventually led her to starting her own business in her early 50s, as a Squarespace Web Designer and officially endorsed Squarespace Authorized Trainer. Kerstin specializes in designing professional websites for small businesses in only three days, and also teaches popular online courses in Squarespace web design, SEO and e-course hosting, as well as a business course on building a successful web design business. Paige Brunton Our next Squarespace expert panelist is Paige Brunton, a Squarespace web design expert, who helps creative entrepreneurs launch sites that connect and convert, all in just two weeks. Paige’s blog is the go-to destination for Squarespace info, helping thousands of Squarespace users every month. Her Start Your Squarespace Website Workbook is a popular free option for setting up the foundation of your Squarespace site. Paige earned a master's degree in the arts from the University of Mississippi. You'll find Paige traveling Europe and Asia where she lives as a location-independent digital nomad. Brad Good And, last but not least, Brad Good is an officially endorsed Squarespace Specialist, Authorized Trainer and has been building sites on Squarespace since 2008. He has helped hundreds of Squarespace customers with their websites. Brad started a web development company, based in San Diego, California, in 2015 that specializes in Squarespace and has built a team of 13 talented designers and developers. Questions/Topics We Discussed About Squarespace What are the benefits/advantages and disadvantages of using a website builder platform like Squarespace versus building on a self-hosted website content management system? Who is Squarespace best for? What’s the process you take clients through when they want to launch a website? What challenges business owners the most when trying to get a website launched, in your experience working with owners? You work in a very visual niche industry with creative and design professionals. How does that affect your design process? I’m guessing these sites are image and/or video rich; does that require different accommodations within Squarespace? How does Squarespace square up against other website builders regarding mobile/responsive design, loading speed (desktop/mobile), SEO, and design flexibility? Are there features that Squarespace really cannot do well? Do you use other services or tools to overcome those within Squarespace? Squarespace has a reputation of being a “do-it-yourself” platform. What’s the value in paying a professional? Show Notes Resources we mention,
Getting Your Website Content Together for Launch; Website Content Growth Welcome back everybody to episode 003, which is part two of a five-part series on building a website for your small business, kicking off Web and BeyondCast. I'm Ray Sidney-Smith and if you haven’t yet listened to episode 002, which is part one in this series, with Ryan Cleland of W Street Design, I highly recommend that you hop back an episode and check it out. I’m pleased to bring the voices and intellect of this expert panel of content writing specialists on the show today, to discuss getting your website content together for launch and planning your website’s content growth. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/003 for clickable links and the full show notes and transcript of this cast.) On this episode, we discussed and answered the following questions: When approaching a new website, what are some good suggestions for getting organized to write your website content? What other collateral needs to be written alongside the website content? What should you plan for when it comes to your website growing? Blog? Resources? Podcast? Etc.? What are the pitfalls you see website publishers make when launching a small business website? And what solutions can you suggest? What are the most common errors you see people make before and just after their website launches? Should you write your website content yourself? Should you hire a writer? If you hire a writer or an agency to produce the website content, what information should you be prepared to provide to them? What do writers need to know to create your web copy? If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post). If you have a question about today's episode, please contact us here! In this Cast Ray Sidney-Smith, Host Beth Lawton, Canoe Media Services Beth Lawton is a recovering digital journalist who has worked in the Midwest, Caribbean and the Washington, DC area, where she now resides. She is now founder and owner of Canoe Media Services, a content marketing firm that focuses on helping small and growing businesses become better known, more liked and more trusted by their current and potential customers. Her team handles social media, blogging, email marketing and website redevelopment for businesses in the DC area and beyond. She graduated from Washington University in St. Louis and Northwestern University. Stacey Morris, Focus Copywriter Stacey Morris , of Focus Copywriter, has been in sales and marketing since she was 16 years old, when she started traveling around the country demonstrating kitchen gadgets at state fairs. She’s settled down since then, preferring to write copy and content from a comfortable office. But a few of lessons stuck from those years: It doesn't start with what you sell - it starts with you. You've got about 7 seconds to get someone's attention before they disappear...forever. And educating your prospect is about the best investment you can make in building your base. That's where content marketing comes in. But, she hasn’t fully left behind her roots in direct sales. She still travel to a few fairs, coaching salespeople and marketing new products. So she really means it when she says helping small businesses grow has been a lifelong passion for her. Tara M. Clapper, Express Writers Tara M. Clapper, Content Development Specialist, Express Writers Tara is a prolific content creator and an accomplished editor, having written and edited thousands of blog posts, small business websites, and other inbound marketing content. Tara enjoys blogging about quality copywriting, content management, corporate culture, personal branding, and networking. She runs an online community about women in geek culture and keeps her storytelling skills sharp through LARP (live action r...
To start off Web and BeyondCast, we are beginning with a series. We’re going to touch on a topic that’s near and dear to my heart and business--how to build a website. In this episode we will be discussing principles of good Small Business website design and development. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/002 for clickable links and the full show notes and transcript of this cast.) In this episode and further on in the "How to Build a Website" series, we tackle the following topics: How to approach designing your website How to choose a great domain name (website address or “URL”) for your business How to select and set up a Web hosting account/service for your website/blog How to create and prepare your content for the website/blog How to develop an Editorial Calendar for your website/blog How and what to test, and creating a Tweak-Maintenance Plan (TMP) for your website/blog How to plan out Analytics, Social Media & Mobile components and syndication How to set up analytics and security tools. Timeline to Launch a Small Business Website If you'd like to discuss this episode, please click here to leave a comment down below (this jumps you to the bottom of the post), or contact us. Web and BeyondCast is brought to by the support of W3C Web Services, affordable Managed WordPress hosting, domain name registration services, SSL certificates, and more. In this Cast | How to Build a Website, Part 1 Ray Sidney-Smith, Host Ryan Cleland, W Street Design Kenneth Ryan Cleland is website designer/developer operating his design agency, W Street Design in Washington DC. He is a graduate from the Corcoran College of Art and Design and has been creating design materials professionally since 2005. Show Notes | How to Build a Website, Part 1 Resources we mention, including links to them will be provided here. Please listen to the episode for context. Top Level Domains (TLDs) ICANN SoLoMo Success (book) Country Code TLDs WordPress SSL Certificates Let’s Encrypt Click here to jump out to YouTube to watch “How to Create a Content Editorial Calendar” or view it below. https://www.youtube.com/watch?v=yWODFLBY8eA Here are upcoming and an archive of all past Virginia SBDC Webinars in the Google and Beyond Webinar series. Yoast SEO plugin for Wordpress Google Analytics Test My Site Google Mobile and Speed Test WPTouch Mobile WordPress plugin Raw Text Transcript | How to Build a Website, Part 1 Raw, unedited and machine-produced text transcript so there may be errors, but you can search for specific points in the episode to jump to, or to reference back to at a later date and time, by keywords or key phrases. Read More Voiceover Artist 0:00 Welcome to web and beyond cast were small business comes to learn about marketing and managing on the web and beyond with your host re Sydney Smith. Ray Sidney-Smith 0:11 Hello there small business owners, entrepreneurs and economic development agents. Welcome to weapons beyond cast, we have an exciting show for you in store to. So I hope you enjoy the time we'll be spending together a little bit about what you can expect from this podcast Show. I'm presuming you're an active small business entrepreneur or owner or you're one of the economic development agents throughout the United States or Canada. Welcome. I know that as small business owners and entrepreneurs, you have limited time and resources to spend on paying attention to all that you need to to market and manage your business. And that's why I've started this podcast. I already pay close attention to the news and notices coming out of big business, small business and technology including email newsletters, YouTube channels, Facebook, live videos, webinars, blog posts, magazines, ebooks, books more from the top business and tech media experts and technologists. With this show,
Episode 001 | Introducing Web and BeyondCast Welcome to Web and BeyondCast, a weekly podcast show where we discuss and guide Small Business on marketing and managing on the Web and beyond. This is an introduction to your host, Ray Sidney-Smith and the premise of Web and BeyondCast with some helpful notes about the show. Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. None for this episode. Raw Text Transcript Raw, unedited and machine-produced text transcript so there may be substantial errors. Text with strike-through formatting was in the original recording but then removed in post-production. Read More (voiceover) Welcome to Web and Beyond Podcast, where Small Business comes to learn about marketing and managing on the Web and beyond...with your host, Ray Sidney-Smith. (Ray) Hello there, Small Business! Welcome to Season 1, Episode 001, of Web and BeyondCast, where Small Business comes to learn about marketing and managing on the Local, Mobile, Social Web and beyond. We have an exciting show in store for you, so I hope you enjoy the time we'll be spending together. I know I will. Segment 1 - About Ray Sidney-Smith I thought it might be a good idea to tell you a little bit about myself since we'll be spending so much time together. I'm a small business productivity technology and Management Consultant and the owner of W3 Consulting training consultancy for small businesses learning about marketing and managing on the web, and we also have a number of smaller divisions that provide a wide variety of services to those small businesses. For example, we have a managed WordPress hosting and domain registration service, very creatively called Web Services.  I'm sure I'll talk more about our work with Web Services in the future. additionally I'm the author of SoLoMo Success: Social, Local & Mobile Small Business Marketing Strategy Explained, published in 2014 and  should have the 2nd edition out in the very near future. Let's see what else would you like to know about me?  I am the Google Small Business Advisor for Productivity and what that means is that I I'm happy to explain to small businesses the power and veracity of using Google products to be able to run their entire business this includes G Suite formerly known as Google apps for work which encompasses many many products and extends to third-party partners and services that can be used within the Google ecosystem. As well, I'm a Hootsuite Global brand ambassador so if you have any questions about HootSuite always feel free to send those along. And, last but not least,  I'm in Evernote certified consultant and Evernote is a powerful note-taking software which you will hear me talk about quite a lot on this show. It's the backbone of my personal productivity and holding together that which are the spoke personal productivity Technologies like a task manager or project management software or a calendar and cloud storage services like Google drive, OneDrive or Dropbox...it does everything in the middle. As you might be able to tell, I'm a huge productivity nerd. So if you'd like to learn more about my productivity enthusiasm you can always jump out to my personal website which I will link to in the show notes. All Show Notes will be available with links to items we’ll cover here in the podcast, along with a text transcript so you can read and search the contents of the shows. Each episode is numbered (so this episode is 001 as its the first episode) and you can find it by going to webandbeyondcast.com forward-slash and the number of the episode. Alright, I've told you about myself but what I’d really like to hear is from you. Please visit WebAndBeyondCast.com/001 which will take you to this episode if you're not listening to it already on the website and feel free to tell me about yourself in your small business there or you can click on the contact page and let...
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Podcast Details

Created by
Ray Sidney-Smith
Podcast Status
Potentially Inactive
Started
Oct 3rd, 2017
Latest Episode
Jan 12th, 2021
Release Period
Daily
Episodes
23
Avg. Episode Length
39 minutes
Explicit
No
Language
English
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