Angela McMahon of Flow Communications, organiser of the Noireland crime fiction festival in Belfast and book publicist to the stars. In this episode she tells Paul Waters and Stevyn Colgan how to get attention for your book; why podcasts like this one (yay!) are useful (because they’re shareable; about the first rule of book publicity; about how an author should handle a publicist; about the best media platforms to hook the book-buying public; who is the best author interviewer; about running a festival; how introverts can handle the media; and about her famous clients - Mark Dawson, Tony Kent, Ann Cleeves, MJ Arlidge, Iain Rankin, Denise Mina, Harlan Coben and Anthony Horowitz. Also featuring Samuel Dodson and Philosophers’ Dogs, Karin Abdul Jabbar, Kim Newman, Alan Drew, Brian McGilloway, Diarmaid Ferriter, Dr Erica McAlister, Molly Jacobs, Will Dean, Graham Norton, Nicola May, No Alibis, Stefanie Bretherton, Unbound, Duncan Jones, Liberty Films and an acapella rendition of the theme from the A-team.We'd Like A Word is a podcast and radio show from Paul Waters and  Stevyn Colgan. We talk with writers, readers, celebrities, talkers,  poets about books, songs, lyrics, speeches,  scripts, fiction and  non-fiction. We go out once a fortnight on Wednesday evening on radio and on Thursday morning on podcast. Our website is www.wedlikeaword.com -  which is where you'll find information about Paul and Steve and our  guests - and details of the radio stations that carry We'd Like A Word.  We're also on Twitter @wedlikeaword and Facebook @wedlikeaword and our email is [email protected] - and yes,  we are slightly embarrassed by the missing apostrophes. We like to hear  from you - your thoughts,  ideas, guest or book suggestions. Perhaps you'd like to come on We'd Like A Word in person, to chat, review, meet writers or read out passages from books.