In April, Shopify launched Shop, the consumer-facing counterpart to Shopify. In the app, buyers have direct access to thousands of companies selling through Shopify. The Shop app not only connects shoppers to brands of all sizes, but it makes the checkout flows we're used to feel incredibly arduous and clunky. Even with its intuitive UI, simple payments, and transparent shipment tracking, Shop General Manager Carl Rivera says this is just version 0.5.
 

Since selling his company Tictail to Shopify in 2018, Carl has continued on his mission to help brands and shoppers discover each other. To make a marketplace that brings companies straight to customers without the rising costs of acquisition.

In this episode, Stephan talks to Carl about building a platform that gives brands the power of customization while giving customers the ease of streamlined simplicity. They discuss how the Shop team is prioritizing upcoming features, and why email is their main competitor. Carl also shares why the Shopify acquisition was the perfect fit and how the rapid growth of Tictail motivated him to slow down.

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