In this episode, Eric Bradlow and Teradata's Kathy Koontz recap a lively discussion at Wharton San Francisco that explores strategies that businesses can use to minimize uncertainty with analytics.

Squishy Numbers and New Projects for the New Year

Jan 17th, 2018 16m 55s

Squishy Numbers and New Projects for the New Year by Wharton Customer Analytics Initiative

Holiday Shopping and Retail Analytics

Dec 18th, 2017 10m 51s

Holiday Shopping and Retail Analytics by Wharton Customer Analytics Initiative

Analytics Advice: How to be a Data-Driven Business

Dec 1st, 2017 11m 7s

This episode of the Analyticast was recorded from our Analytics Accelerator Summit. Visit wcai.wharton.upenn.edu for more information!

Inside the Industry with Brett Hurt

Oct 10th, 2017 23m 9s

Inside the Industry with Brett Hurt by Wharton Customer Analytics Initiative

Harnessing the Power of Weather Data with Earth Networks

Sep 14th, 2017 16m 20s

Harnessing the Power of Weather Data with Earth Networks by Wharton Customer Analytics Initiative

Special Edition Analyticast: WCAI Conference Preview on SiriusXM

Apr 26th, 2017 1h 47m

Special Edition Analyticast: WCAI Conference Preview on SiriusXM by Wharton Customer Analytics Initiative

"Guess Who"

Apr 6th, 2017 10m 33s

Eric Bradlow discusses his recent work with "Anonymous Visits"

Data Challenge Wrap Up

Mar 22nd, 2017 21m 36s

Data Challenge Wrap Up by Wharton Customer Analytics Initiative

Can Google Trends Indicate Brand Health?

Dec 8th, 2016 13m 27s

Drexel Marketing Professor, Elea Feit, talks about her new research that explores the relationship between brand attitudes and Google queries and what that means for marketers.

Why is a Business School Teaching MBAs Stats & Code?

Oct 24th, 2016 10m 51s

In this episode, Applied Statistics Professor Richard Waterman, talks about the dramatic shift traditional MBA courses and why students are clamoring for Business Analytics skills.

Twitter: Political Alchemy?

Sep 1st, 2016 15m 14s

In this episode of the Analyticast, Assistant Professor Pinar Yildirim talks about her recent work on the relationship between Twitter and politicians using it to fundraise.

Let's Talk Attribution

Aug 16th, 2016 20m 6s

Wharton Professor Ron Berman joins the Wharton Customer Analyticast to discuss his attribution research.

Customer Analytics & Voting Behavior

Jul 27th, 2016 12m 21s

Customer Analytics & Voting Behavior by Wharton Customer Analytics Initiative

Data-Driven Field Experiments with Prof. Raghuram Iyengar

Jun 29th, 2016 18m 18s

Professor Raghuram Iyengar discusses his recent field experiments with WCAI Executive Director, Colleen O'Neill.

Is Your Advertising Working? And Why That's A Hard Question To Answer

Jun 13th, 2016 16m 7s

In this episode, Prof. Elea Feit discusses why this is such a hard question to answer.

Victoria Ditching a Possible Secret Weapon?

Jun 2nd, 2016 19m 31s

Victoria Ditching a Possible Secret Weapon? by Wharton Customer Analytics Initiative

Measuring Brand Equity

May 19th, 2016 13m 18s

In this episode of the Wharton Customer Analyticast, Professor Eric Bradlow talks about is recent research about measuring brand equity.

Set Top Tempest Teapot

Apr 22nd, 2016 17m 54s

Set Top Tempest Teapot by Wharton Customer Analytics Initiative

Measuring Multi-Channel Advertising Response

Apr 5th, 2016 19m 8s

Professors Bradlow and Feit talk about their most recent paper, "Measuring Multi-Channel Advertising Response."

The U of Data Sharing

Mar 18th, 2016 19m 19s

The U of Data Sharing by Wharton Customer Analytics Initiative

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