Colin Bryar joined Amazon in 1998  and spent the next 12 years as part of Amazon's senior leadership team as Amazon grew from a US domestic seller of books to a global, multi-dimensional powerhouse and innovator. 

Colin served as a Vice President at Amazon, and for two of his years was "Chief of Staff" to Jeff Bezos, AKA "Jeff's shadow", during which he spent each day attending meetings, traveling with, and discussing business and life with Jeff.  

Now Colin is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon. 

He is the author of WORKING BACKWARDS: Insights, Stories, and Secrets from Inside Amazon. 

On this episode Colin discusses what he learned working side by side with Jeff Bezos, the key leadership principles behind Amazon’s success and  some of the behind the scenes secrets that turned Amazon into what it is today! 

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