Catharine Amston is an expert in algae nutrition, a wellness thought leader, an experienced entrepreneur, and sought after speaker. She has an MBA, BA Hons and is a Board Certified Health Coach,
Catharine's journey into the fascinating world of algae began in 2008 when her younger sister was diagnosed with breast cancer and advised by her oncologist that an alkaline diet would improve her healing. Catharine left her 25-year corporate career to help her sister identify which foods were alkaline and this led her to algae - the most alkaline, chlorophyll-rich, high-protein, nutrient-dense food in the world. When Catharine learned that algae's vast healing properties were documented in tens of thousands of scientific studies but that none of these studies or benefits were known outside of Asia, she knew she needed to do something.

And so ENERGYbits"' was born.
Catharine has spent the last ten years researching algae, writing papers, giving presentations, lecturing at conferences, and speaking on150+ podcasts to explain the benefits of algae. To do this, she read thousands of scientific papers that detailed, validated, and confirmed algae's nutritional, health, longevity, and global benefits. Remarkably none of these findings are known by consumers. It is Catharine's vision and passion to change this and while she is not a Ph.D., her scientific fluency allows her to explain algae with such simplicity and clarity, it quickly becomes obvious why algae is something we all urgently need.


Catharine's passion for algae is contagious, inspiring and thought-provoking. Her efforts have led to algae being better understood by educators, consumers, doctors, and wellness practitioners. Even the United Nations and NASA endorse algae as the most nutrient-dense food in the world and the answer to world hunger. Catharine's extensive knowledge and playful personality is both entertaining and educating and her speaking style leaves audiences informed, uplifted, and hopeful. She looks forward to doing the same for you.