We chat with the brilliant Gemma Davies. She now resides in California, working at ServiceNow as Senior Director, Head of Global ABM & CXO Engagement.

Gemma is a well known and respected figure in the B2B Marketing community. She shares her journey thus far – starting with a passion for consumer behaviour, that she pursued at university. The thread of that learning runs through her fast-paced rise through agencies and then on to a range of client-side marketing roles. During that time she has found herself pioneering ABM (before ABM was a thing!) and championing women in marketing as well as the continued improvement of the wider state of marketing.

She made the move to the US from the UK last year (after clocking up far too many air miles beforehand) and shares her take on not just that stellar career, but the now and the future.