A couple weeks ago, my friend and colleague Bryan Bishop visited Las Vegas for a flashy conference called CinemaCon, where movie studios and theater owners discuss the future of the film industry — a future that isn't as predictable as it used to be.
Many theater owners worry that in the age of streaming, the cineplex will become less relevant. The message from studios, however, was clear: theater owners have nothing to fear, because studios still believe big, communal screens are the true home of movies. Of course, that's not entirely true.
So, James Cameron may have been sincere when took the stage at this event to allay concerns about threats to the relevancy of the traditional movie theater. But studios are not so quietly trying to glean their best options from a murky future. To provide us some context and prediction, I invited Bryan onto this week's episode of What's Tech.
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