Episode from the podcastWhat's Tech?

Why Pokémon Go is a hit, how it helped Nintendo, and when its moment could fizz out

Released Tuesday, 19th July 2016
Good episode? Give it some love!
Pokémon Go had a week unlike any video game I’ve covered in my career. Here’s a collection of the posts we penned last week, ranging from players finding dead bodies to Craigslist entrepreneurs selling pre-played accounts.
My friend and former boss Chris Grant wrote about the staggering demand for coverage at our sister-site Polygon. In "Some thoughts on Nintendo’s big week," Grant contextualized the game within Nintendo’s unusual year. And he noted how Pokémon Go inspired the most popular posts not simply on the video game outlet, but across Vox Media, from The Verge to Racked to Vox.com.
But why? And how? And when will this moment pass, or has it already? I invited our Games Editor and Pokémon expert Andrew Webster onto the show to provide background on the phenomenon, and speculate as to what its future might look like.
Subscribe to What's Tech on iTunes, listen on SoundCloud or Spotify, or subscribe via RSS. And be sure to follow us on Twitter. You can also find the entire collection of What's Tech stories right here on the The Verge Dot Com.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Reviews

This episode hasn't been reviewed yet. You can add a review to show others what you thought.

This podcast, its content, and its artwork are not owned by, affiliated with, or endorsed by Podchaser.
Rate Episode

Share This Episode

Recommendation sent

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Moderator Stats

Episode Number
Podcast ID

Episode Details

20m 12s
Episode Type

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.