Based on the popular Forbes column created by host Steve Baltin, Who I Am features some of the biggest and most interesting artists in the world sharing the moments and music, films, art and books that brought them to where there are today. On each episode, an artist will countdown some of the most influential moments, from having children and getting married, and works of art, whether it is hearing the Beatles or seeing Back To The Future for the first time. Created by Baltin as a way to get away from the same old, "My new album is the greatest album I ever made," interview, Who I Am has featured artists from Boy George and Adam Lambert to Melissa Etheridge and George Clinton in Forbes. Now he is excited to bring the popular format to Who I Am as a conversational podcast.