Defining and executing strategy is one of the most important tasks of a leader. In this episode, I explain what strategy is, what it isn’t, and how it differs from other concepts such as operational excellence.

I discuss two principles you can apply when developing your strategy: the Blue Ocean strategy and mission-driven strategies. Furthermore, I explain how you can analyze your company’s situation or develop a new strategy using a simple SWOT analysis or the more sophisticated business model canvas.

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