Promoting a tweet has been a tool for brands, influencers, and entrepreneurs to spread their message, but why do regular users promote their tweets? Ashley Carman of The Verge and Kaitlyn Tiffany of The Goods by Vox talk to Twitter users, an engagement editor, and an expert on personal branding to find answers. Kaitlyn also sacrifices her vanity and promotes her own tweet.Learn more about your ad choices. Visit podcastchoices.com/adchoices