Jon MacDonald, the Founder of The Good, joins the show to share his journey from computer science student to starting a conversion rate optimization (CRO) firm that helps the world's largest online brands, including Nike, Adobe, and Xerox. Hear how to convert more website visitors into buyers, tools to understand the clicks and movements of your site visitors, why you shouldn’t use email newsletter pop-ups, the differences in the websites of massive brands and small businesses, and Jon’s stories from being 6’7”. Connect with Jon at TheGood.com and [email protected]