Athena Kasvikis, the Founder and CEO of Behave Bras, joins the show to share her journey from hating the bras on the market to creating the wire-free line of bras made for the biggest busts. Hear entrepreneurship lessons from brand management, how to break into a challenging industry, say yes to everything, talk to your customers more, and what makes Wegmans such a magical place. Connect with Athena at BehaveBras.com and Instagram, Facebook, and Twitter @BehaveBras