Jonathon Hensley is the CEO of Emerge Interactive, a digital product agency based out of Oregon with a very impressive list of clients, including AT&T, Wells Fargo, Starbucks, and Microsoft. Jonathon works with clients to transform business strategies, user needs and new technologies into valuable products and experiences. In this episode, he helps us understand what digital products are, why many digital endeavors fail, and the importance of following the process precisely. He is passionate about improving efficiency internally for his clients but also improving the customer experience externally.