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Negotiation isn’t all about money (Christine McKay with Jason Barnard)

Negotiation isn’t all about money (Christine McKay with Jason Barnard)

Released Tuesday, 1st December 2020
 1 person rated this episode
Negotiation isn’t all about money (Christine McKay with Jason Barnard)

Negotiation isn’t all about money (Christine McKay with Jason Barnard)

Negotiation isn’t all about money (Christine McKay with Jason Barnard)

Negotiation isn’t all about money (Christine McKay with Jason Barnard)

Tuesday, 1st December 2020
 1 person rated this episode
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Christine Mckay talks with Jason Barnard about negotiation.

As a seasoned executive and negotiator with decades of experience, she reveals the elements we should consider to be effective at it. Turns out, negotiation is not about money, is about a conversation to find a common ground, just like in a relationship. Christine explains how we develop our default style of negotiation by the time we're 7 and reveals the secret for not being bullied in a negotiation. In this podcast, you will also find out what are the 4 different styles of negotiators, how each style has its place in different contexts, and how you can make it work in your favor.

What You Will Learn

1:29 Christine's Brand SERP and how much geolocation determines search results4:21 Negotiation is not about money, is about how you ask5:59 How much you could raise your price based solely on customer your relationship with the customer6:55 Christine expands on how negotiation is nothing more than a conversation about a relationship8:59 How we develop our default style of negotiation by the time we're 713:09 The importance of asking effective questions in a negotiation and taking into consideration our counterpart's needs15:10 How you can determine a person's preferred style of communication by looking at their LinkedIn profile17:15 It's good to be charming but transparency is key18:40 Avoid being bullied in a negotiation19:40 Is your counterpart trying to bully you? Here's what that might mean21:30 How much being strategic and thinking ahead helps in a negotiation23:04 Could AI (Artificial Intelligence) do better than a human in a negotiation? (Hint: we're doomed)25:51 Venn's Negotiator Style Quiz and a quick guess on Jason's style of communication27:15 The 4 different styles of negotiators29:58 Every style has its place and can be effective in different contexts32:40 Back to the core concept: negotiation is a conversation about a relationship

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This episode was recorded live on video December 2nd 2020

Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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From The Podcast

Branded Search (and Beyond) with Jason Barnard

The smartest people in marketing talk to Jason Barnard about brand-related digital marketing topics they know inside out. The podcast slogan: The conversations are always intelligent, always interesting and always fun!Branded Search (and Beyond) With Jason Barnard is super helpful for people who want to learn more about digital brand management, with particular focus on everyone who wants to control their brand narrative on Search Engines such as Google and Bing.Every conversation digs into the guests’ specialist digital marketing topic and then delves into how that fits with Branded Search. The last question of the show isAnswer one or both of these questions:Question 1 - How can your specialisation help with Branded Search?Question 2 - how does Branded Search tie in with your specialisation?The Guests:Over 5 seasons, the podcast has featured over 200 amazing guests including April Dunford, Joe Pulizzi, Cindy Krum, Rand Fishkin, Eric Enge, Joost de Valk, Aleyda Solis and Bill Slawski.The Topics:Jason and his guests discuss a wide variety of digital marketing topics that may seem disparate at first glance, but actually fit together beautifully when Jason applies the “branded search angle”. From technical SEO to copywriting, from Knowledge Panels to influencer marketing, from Machine Learning to social media, from copywriting to brand design, from client retention to conversion rate optimisation, from user experience to Google’s Knowledge Graph, from databases to design… and on and on and on!The Host:As the name of the podcast suggests Jason Barnard hosts the series, but he is also the director! Jason (widely known as The Brand SERP Guy) has worked in digital marketing for over 20 years. Read more here https://jasonbarnard.comTop Podcast for 2022 – Search Engine Journal(With Jason Barnard)... consists of over 200 podcasts on a wide range of technical and high-level digital marketing topics. It’s a perfect example of an approach to SEO that embraces the full width and depth of what is required to succeed in search marketing for 2022.Roger MonttiBackstory:When it launched in 2019, the podcast was originally called #SEOisAEO, but the name changed in 2020 when Jason decided to broaden the range of topics covered on the podcast. For the first year and a half, the episodes were recorded face to face at major digital marketing conferences around the world including SMX London, YoastCon, CopyCon and Digital Olympus. In June 2020, the recordings moved online as an offshoot of the Kalicube Tuesdays livestream series. More about Kalicube Tuesdays.In January 2023, the podcast was rebranded “Branded Search (and Beyond) With Jason Barnard) to reflect the focus on digital brand management, particularly in the Search Engine space.

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