What could you achieve if you asked for what you truly want at work? Amy Gallo and four listeners embraced Alison Fragale’s “nos challenge,” requesting everything from clearer communication and help with a project to leadership opportunities and job title changes. As they pursued 10 rejections each, they noticed surprising patterns in how people respond, overcame fears of rejection, and made progress on personal and professional goals. Their experiences offer practical insights into how to ask assertively and gain status—even when the answer is no.