A conversation with Toni Purry, author of My Hype Book. Toni is an award-winning entrepreneur, visibility strategist, speaker,  and author. With over 20 years of public relations experience, she is  known for garnering high-level exposure for her clients and her  unconventional approach to positioning them for expansive brand  awareness. Her work has landed her clients on The Today Show, The Food  Network, GMA, USA Today, LA Times, and O Magazine, to name a few.